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    $0-$250K How To Create High Converting Dropshipping Video Ads for FREE

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    $ 0-$ 250K How To Create High Converting Dropshipping Video Ads for FREE

    Today, we will delve into the process of constantly creating and testing winning creatives for dropshipping. Many dropshippers struggle to create video ads that convert, while others rely on agencies to create their ads and are disappointed when they don't generate sales or can't scale their store. In this step-by-step tutorial, I will show you how to create successful creatives for free.

    A little about me: I have personally spent over $ 5 million on advertising for my own brands. Through continuous testing, we have found winning creatives that have generated anywhere from $ 100K to a million dollars from a single ad.

    Let's start by taking a look at the potential of a single creative. In one of my ad accounts, we have spent around $ 20,000 on a particular creative that has been successful for us. Here is the video:

    [Insert video link]

    As you can see, the video includes a hook, a headline, and showcases the benefits of the product along with user-generated content (UGC). This is the format that has worked well for us in creating winning creatives.

    Now, let's move on to another ad account where we have spent over $ 1.1 million on one campaign. Here is another video that has been successful for us:

    [Insert video link]

    This video, used in various campaigns, has generated around $ 500k in ad spend. This shows the potential of using one creative to scale your business to seven figures.

    To get ideas for your own creatives, you can also look at other brands that have top-notch ads. One brand I frequently look at is Blim. They sell a product called the Magic Hair Eraser, which is their hero product. By analyzing their ads, you can get inspiration for your own ad creatives. You can check out their Facebook ads library to see how they are doing their advertising.

    Let's take a look at one of their ads that they are currently scaling:

    [Insert video link]

    In this ad, you can see the use of hooks to grab attention right away. They focus on showcasing the benefits of the product rather than just the features, which is a key strategy for creating high-converting video ads.

    Now, let's talk about the structure of your creatives. Based on my experience, 95% of winning creatives follow this structure:

    1. Awareness/Attention: Grab the viewer's attention within the first three seconds by describing the problem and using a strong hook.
    2. Interest: Agitate the problem and present your product as the solution.
    3. Demand: Describe how your product will change the viewer's life by highlighting the benefits and future.
    4. Action: Include a clear call to action (CTA) that prompts the viewer to take action, such as "Shop now" or "Order here".

    The hook is the most crucial part of your video, as it determines whether the viewer will continue watching. Some effective hooks include speech bubbles, showcasing the problem, or using a headline to describe the problem.

    To create your own winning creatives, it is important to do thorough research. Analyze your competitors or similar products with successful creatives. In the case of Blim's Magic Hair Eraser, you can analyze their videos and hooks to get ideas.

    Here is a breakdown of the script for our Magic Hair Eraser creative:

    1. Hook/Agitate the problem: "Hairy legs? No more waxing!"
    2. Solution: "Magic Hair Eraser"
    3. Benefits: "Low hair growth", "No more expensive lasers", "Painless hair removal instantly"
    4. User-generated content (UGC): Include testimonials to add credibility and social proof.
    5. Call to Action (CTA): "Order yours today at 60% off"

    To create the video, we can use a free native TikTok video editor called CapCut. Import your video clips, add text, apply text-to-speech, and add background music. CapCut offers user-friendly tools to make the editing process quick and easy. Once you're satisfied with the video, you can export and download it.

    Remember to test different hooks and continually optimize your creatives to find the winning combinations that work best for your business.

    I hope you found this tutorial helpful in creating high-converting dropshipping video ads for free. By following these strategies, you can significantly increase your chances of scaling your store to six or even seven figures.

    Keywords:

    • Dropshipping video ads
    • Winning creatives
    • High-converting ads
    • Scaling dropshipping store
    • Free video ad creation
    • Hook, headline, benefits
    • User-generated content (UGC)
    • Call to action (CTA)
    • CapCut video editor
    • Optimizing ad creatives

    FAQ

    Q: How much money should I spend on advertising for my dropshipping store? A: The amount you should spend on advertising will vary based on your budget and the scale of your business. It's important to test and optimize your ads to find a winning creative that can generate significant sales. Start with a smaller budget and gradually increase it as you see positive results.

    Q: Can I create high-converting video ads without hiring an agency? A: Yes, you can create high-converting video ads for your dropshipping store without hiring an agency. By following the strategies outlined in this tutorial, such as analyzing successful ads, using effective hooks, and highlighting the benefits of your product, you can create winning creatives on your own.

    Q: Are there any free tools for video editing? A: Yes, there are several free video editing tools available that you can use to create your own dropshipping video ads. CapCut is one example of a native TikTok video editor that offers a range of features for editing and enhancing your videos.

    Q: How important is testing and optimization in advertising? A: Testing and optimization are crucial in advertising, especially for dropshipping. It's important to continually test different creatives, hooks, and targeting options to find the winning combinations that generate the best results. By analyzing data and making informed adjustments, you can improve the performance of your ads and scale your business.

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, Topview.ai stands out as a revolutionary online AI video editor.

    TopView.ai provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, TopView.ai will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, TopView.ai will generate a video for you.

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