5 Simple Ways to Use Personalized Videos to Speed Up Your Sales Process

Introduction

Thank you for joining us today. As Savannah mentioned, we're diving into the world of video in sales. Whether you're seasoned in using tools like Vidyard or new to the concept, there will be valuable insights for you to utilize video throughout your sales process, not only to gain attention but also to accelerate your deal cycles and close more business.

A Story that Converts

Let’s kick things off with a story. Recently, I had to buy a new vehicle. Like many, I didn't start at the dealership; I went online, did my research, and narrowed it down to three local dealerships. After filling out contact forms for each, I received various responses. Two sent typical templated emails, but the third stood out with a personalized video email. This approach from Will Huron made a powerful impression on me.

Will introduced himself via a video, showing me a vehicle that fit my needs. This made the process transparent and built trust without needing to visit the dealership. Such an introduction can make a world of difference and can translate easily to sales. Personal videos not only stand out but also build familiarity and trust.

Why Use Video in Sales?

Video can be a powerful tool at various stages of the customer lifecycle. From gaining attention to providing clarity, becoming memorable, and building trust, video has multiple benefits. While our live meetings have turned into video calls for this purpose, most communications revert to basic emails outside of these calls. However, asynchronous communication through personalized videos can be just as beneficial by addressing:

1. Attention
2. Clarity
3. Familiarity
4. Trust

1. Outbound Prospecting

When conducting outbound prospecting, consider using personalized videos to make a striking first impression. Tools like Vidyard make this easy. Your emails can include a thumbnail of your video which, when clicked, opens a dedicated page to watch it. By customizing the thumbnail, you signal that the video was made specifically for the recipient, enhancing its appeal.

Example: