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    The main principle that applies to platforms like TikTok, Instagram, and YouTube is the percentage of view duration. Essentially, the goal is to get viewers to watch as much of your content as possible in percentage terms rather than in absolute time. For TikTok, likes and comments contribute to this, while for YouTube, click-through rate and percentage of view duration are crucial. Instagram's algorithm values the time spent by users on your posts, with likes and comments being secondary factors.


    • TikTok
    • Instagram
    • YouTube
    • Algorithm
    • View duration
    • Click-through rate
    • Likes and comments


    1. What is the significance of percentage of view duration on social media platforms?

    The percentage of view duration is crucial because platforms like TikTok, Instagram, and YouTube prioritize content that engages users for a higher percentage of the total video duration. This metric influences the visibility and reach of your posts.

    2. How does click-through rate impact YouTube's algorithm?

    Click-through rate on YouTube is the percentage of viewers who decide to click on your video after seeing the title and thumbnail. A higher click-through rate indicates that your content is relevant and appealing to the audience, which can improve your video's performance in the algorithm.

    3. Why is user engagement important on Instagram?

    On Instagram, the time spent by users looking at your posts is a key factor in the algorithm. Higher engagement in the form of likes and comments indicates that your content is resonating with your audience. However, the time spent viewing the post carries more weight in terms of algorithmic favorability.

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, stands out as a revolutionary online AI video editor. provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, will generate a video for you.

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