Topview Logo
  • Create viral videos with
    GPT-4o + Ads library
    Use GPT-4o to edit video empowered by Youtube & Tiktok & Facebook ads library. Turns your links or media assets into viral videos in one click.
    Try it free
    gpt video

    How To Grow A Business On TikTok In 2024 | New Algorithm!

    blog thumbnail

    How To Grow A Business On TikTok In 2024 | New Algorithm!

    TikTok has become a powerful platform for businesses to reach and engage with their target audience. Contrary to popular belief, TikTok is not just for kids and teens, and it's never too late to start building your presence on the platform. In fact, 58% of TikTok users discover new companies and products on the app, and 44% of people make immediate purchasing decisions based on the videos they see on TikTok. Additionally, TikTok users reportedly spend 14% more money when TikTok is part of their purchase journey. The platform is already skewing older than Facebook and Instagram did at the same age. This means there is a market for every audience on TikTok, and it's a great place to build and grow your business.

    Step 1: Find Your Niche and Optimize Your Profile

    Like any social media platform, it's important to identify your niche and target audience on TikTok. This will help you create content that resonates with your ideal followers. Additionally, make sure to optimize your profile by choosing a relevant profile picture, username, and bio. Include a link in your bio to drive traffic to your website or other desired destination.

    Step 2: Consistently Post Engaging Content

    Consistency is key on TikTok. Aim to post at least three times a day, with a mix of long-form and trending content. Long-form content should be more than 60 seconds in length, and it's recommended to include both vertical and horizontal videos. TikTok has recently started prioritizing horizontal videos, so consider incorporating them into your content strategy. When creating your TikTok videos, focus on storytelling and mix in your interests, passions, and hobbies to make your content more relatable and appealing to your audience.

    Step 3: Utilize Hooks and Engaging Captions

    Hooks are essential to grab your audience's attention within the first few seconds of your video. Make sure to include an attention-grabbing opening phrase or visual. While TikTok captions are generally not widely read, it's best to keep them short and include open-ended questions or funny one-liners that encourage comments. Include 2-5 hashtags related to the content of your post to increase discoverability.

    Step 4: Convert Followers into Customers

    There are several ways to convert your TikTok followers into customers. One effective method is by directing them to your Instagram account, where you can further nurture the relationship and make sales. You can entice followers to visit your Instagram by sharing exclusive content or discounts available only on that platform. Another strategy is to transition them from TikTok to an email opt-in page where you can capture their contact information and begin the sales process. Creating long-form content on TikTok, specifically multiple-minute videos, allows you to showcase your product or service more in-depth and make direct sales pitches at the end.

    Summary Keywords:

    • TikTok growth strategies
    • Building a business on TikTok
    • Niche targeting on TikTok
    • Consistent posting on TikTok
    • Using storytelling on TikTok
    • Engaging hooks and captions on TikTok
    • Converting TikTok followers into customers

    FAQ

    1. Can I start building a business on TikTok even if I missed the initial hype?
    • Absolutely! TikTok is still growing and offers opportunities for businesses of all sizes. It's never too late to start building your presence on the platform.
    1. How often should I post on TikTok to grow my business?
    • Aim to post at least three times a day on TikTok. Consistent and frequent posting is key to increasing your visibility and growing your following.
    1. Should I focus on long-form or short-form content on TikTok?
    • It's recommended to incorporate both long-form and short-form content into your TikTok strategy. Long-form videos allow you to provide more in-depth information and make direct sales pitches, while short-form trending content helps you stay relevant and engage with broader audiences.
    1. How can I convert TikTok followers into customers?
    • You can convert TikTok followers into customers by directing them to your Instagram account, where you can further nurture the relationship and make sales. Offering exclusive discounts, deals, or content on Instagram can incentivize them to follow you there. You can also transition them from TikTok to an email opt-in page to capture their contact information and begin the sales process.
    1. What role do hooks and captions play in TikTok marketing?
    • Hooks are essential to grab your audience's attention in the first few seconds of your videos. Captions should be kept short and can include open-ended questions or funny one-liners to encourage comments. While TikTok captions are generally not widely read, they can enhance engagement and make your content more discoverable with the use of targeted hashtags.

    Remember, building a successful business on TikTok takes time, consistency, and experimentation. By following these steps and adapting to the new algorithm changes, you can leverage TikTok's growing user base to connect with your target audience and drive sales for your business.

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, Topview.ai stands out as a revolutionary online AI video editor.

    TopView.ai provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, TopView.ai will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, TopView.ai will generate a video for you.

    You may also like