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    How To Grow On TikTok in 2022 with Austin Armstrong

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    How To Grow On TikTok in 2022 with Austin Armstrong

    TikTok has quickly become one of the most popular social media platforms, and many content creators are looking for ways to grow their presence and reach a wider audience. In this article, we will explore the strategies and tips shared by Austin Armstrong, a TikTok expert and CEO of Socialtypro. Austin has been using TikTok for over two years and has posted over 1800 videos on the platform. We will learn about his experience, his thoughts on consistency, the importance of being genuine on TikTok, and how to use other platforms like Instagram Reels and Pinterest to amplify your reach.

    Introduction to Austin Armstrong and TikTok

    Austin Armstrong is the CEO of Socialtypro, a digital marketing agency specializing in TikTok marketing and search engine optimization. He has been in the digital marketing industry for 17 years and started his journey on Myspace. Austin found his passion for TikTok as it allowed him to share his digital marketing knowledge and connect with like-minded individuals in the TikTok community. He has developed a repeatable process for managing TikTok accounts and has seen tremendous success for himself and his clients.

    The Power of Consistency on TikTok

    Consistency is one of the key factors that contribute to success on TikTok. According to Austin, posting consistently allows you to build a habit and develop your content creation skills. While there is no magic number of posts per day, it is important to find a posting frequency that works for you and stick to it. Austin recommends posting at least once a day, but the number can vary depending on your availability and creative spurts. The more you post, the more you can learn and analyze what type of content resonates with your audience. Consistency is the key to building a loyal following on TikTok.

    Being Genuine and Authentic on TikTok

    TikTok stands out from other social media platforms for its raw and real content. Unlike platforms like Instagram, TikTok encourages creators to be themselves and embrace their uniqueness. Austin believes that authenticity is the key to success on any platform, not just TikTok. Instead of trying to copy other creators, focus on being the best version of yourself and sharing valuable content. People are more interested in what you have to say rather than how you look. Don't worry about having the perfect setup or being overly polished. Just get started and let your message shine through.

    Maximizing Reach by Repurposing Content

    One of the strategies Austin highly recommends is repurposing content across different platforms. He emphasizes the success he has seen from reposting his TikTok videos as Instagram Reels, Pinterest Idea Pins, YouTube Shorts, and more. Short-form vertical videos are currently in high demand, and leveraging them on various platforms can help you reach a wider audience. Austin advises removing the TikTok watermark before reposting on platforms like Instagram to maintain a cleaner look. By repurposing content, you can maximize your reach and potentially attract new opportunities, such as brand collaborations, as Austin has experienced.

    The Potential of Instagram Reels

    Austin has found great success with Instagram Reels by repurposing his TikTok videos. He has gained nearly 50,000 followers on Instagram solely through his Reels. By reaching millions of people with his TikTok content, he has been able to attract brands and receive inquiries for partnerships. His advice is to make the most of Instagram Reels and focus on creating engaging, valuable content that resonates with your audience. Repurposing TikTok videos as Reels allows you to expand your reach beyond TikTok and tap into a larger user base.

    The Power of Pinterest

    Many people underestimate the power of Pinterest as a marketing tool, but Austin urges content creators to pay attention to this platform. As an SEO expert, he views Pinterest as a visual search engine where users discover content and click through to web pages. By creating vertical pins optimized for SEO, content creators can drive significant traffic to their websites. Austin has been using Pinterest for several years and recommends creating an image for every blog article or landing page on your website and optimizing it for Pinterest. By consistently using this strategy, Pinterest can become one of the top traffic sources for your website.

    Keywords: TikTok, Austin Armstrong, success, consistency, authenticity, repurposing content, Instagram Reels, Pinterest.


    Q: How many times a day should I post on TikTok? A: The number of times you post on TikTok is subjective and depends on your availability and creative spurts. The key is to be consistent with your posting, whether it's once a day or several times a week.

    Q: Should I create content in the TikTok app or create it natively on my phone? A: Both approaches work well on TikTok. Creating in-app videos gives you access to intuitive editing features, while creating native videos on your phone allows for more advanced editing. Choose the method that is convenient for you.

    Q: Should I repurpose my TikTok videos on other platforms like Instagram and Pinterest? A: Yes, repurposing content on other platforms can significantly increase your reach and attract new opportunities. Remove the TikTok watermark before reposting on platforms like Instagram to maintain a cleaner look.

    Q: Is Pinterest an effective marketing tool? A: Yes, Pinterest is a powerful platform for driving traffic to websites, especially for content creators. By creating vertical pins and optimizing them for SEO, you can tap into a large user base and consistently drive traffic to your website.

    Q: How important is authenticity on TikTok? A: Authenticity is crucial on TikTok as the platform values real and genuine content. Be yourself, share valuable information, and don't worry too much about being perfectly polished. People connect with authenticity and are more interested in your message than your appearance.

    One more thing

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