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    How to Create and Run Facebook Ads | Facebook Ads Tutorial For Beginners in 2023

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    How to Create and Run Facebook Ads | Facebook Ads Tutorial for Beginners in 2023

    In today's digital age, Facebook and Instagram ads have become powerful tools for businesses to reach their target audience and achieve success. With Facebook Ads, businesses can effectively promote their products or services, even with a limited budget. In this article, we will guide you through the process of creating and running Facebook Ads.

    Step 1: Setting up Your Facebook Business Account and Ad Manager

    To get started, you will need to have a personal Facebook account and create a Facebook Business Page. A Business Page is necessary for running ads as you cannot advertise on a personal profile. Once you have your Facebook Business Page set up, you can proceed to create an Ad Manager account.

    To create an Ad Manager account, visit Facebook Business Manager and follow the instructions to set up your account. Once your Ad Manager account is ready, you can begin creating your first ad campaign.

    Step 2: Creating Your Facebook Ad Campaign

    1. Choose your campaign objective: Select the purpose of your ad campaign. You can choose from options like increasing brand awareness, driving website traffic, generating leads, promoting app installations, or making sales. For example, if you want to sell your shoes, you would select the "Conversion" objective.

    2. Set your budget: Decide on your daily or lifetime budget for the campaign. This determines how much you are willing to spend on your ads. You can set a daily budget or a lifetime budget, depending on your preferences and campaign duration.

    3. Define your target audience: Specify the audience you want to reach with your ads. You can select the location, age range, gender, and detailed targeting based on interests, behaviors, or demographics. This ensures that your ads are shown to the right people who are most likely to be interested in your products or services.

    4. Choose your ad format: Select the format for your ads, such as single image or video, carousel, or slideshow. Upload your media files (images or videos) and add compelling text, headlines, and descriptions to entice your audience.

    5. Add a call-to-action button and destination link: Decide on the action you want your audience to take and add an appropriate call-to-action button. This could be "Learn More," "Shop Now," "Sign Up," or "Contact Us." Include the URL of your website or landing page where users will be redirected when they click on the button.

    6. Review and publish your ad: Once you have completed all the necessary details, review your ad preview to ensure everything looks as you intended. Finally, click on the publish button to launch your ad campaign.

    Keyword: Facebook Ads, Instagram Ads, ad campaign, Facebook Business Account, Ad Manager, campaign objective, target audience, ad format, call-to-action button, budget, Facebook Business Page.


    1. What is the benefit of running Facebook and Instagram ads?

      • Facebook and Instagram ads allow businesses to reach a wide audience even with a limited budget. These platforms provide advanced targeting options to ensure ads are seen by the right people, increasing the likelihood of conversions and sales.
    2. Can I run ads on my personal Facebook profile?

      • No, you cannot run ads on a personal Facebook profile. You need to create a Facebook Business Page to advertise your products or services.
    3. What is the difference between daily budget and lifetime budget?

      • The daily budget refers to the amount you are willing to spend on your ads per day. The lifetime budget, on the other hand, sets a total budget for the entire duration of the ad campaign.
    4. How can I create compelling ad copy for my Facebook ads?

      • To create effective ad copy, focus on highlighting the unique selling points of your products or services. Use persuasive language, clear and concise messaging, and include a strong call-to-action to encourage users to take the desired action.
    5. Can I track the performance of my ad campaigns?

      • Yes, Facebook's Ad Manager provides detailed analytics and insights about your ad campaigns. You can monitor metrics such as reach, impressions, clicks, conversions, and more to assess the performance and make any necessary adjustments to improve results.

    Remember, creating successful Facebook ads requires continuous optimization and testing. Monitor your campaigns regularly, analyze the data, and make strategic adjustments to achieve your advertising goals. With the right approach and understanding, Facebook and Instagram ads can significantly boost your business's online presence and drive meaningful results.

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, stands out as a revolutionary online AI video editor. provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, will generate a video for you.

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