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    How to Make a Marketing Video | Template & Sample Video Ad

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    How to Make a Marketing Video | Template & Sample Video Ad

    Are you looking to create a compelling marketing video but don't know where to begin? Look no further! In this article, we will guide you through the steps to create an effective marketing video and provide you with a template to get started. We will also share a sample marketing video as inspiration. Let's dive in!

    Why You Need a Marketing Video

    Before we dive into the process of creating a marketing video, let's understand why it is essential for your business. Here are three reasons why you should jump on the marketing video bandwagon as soon as possible:

    1. Reach a Wider Audience: People watch over a billion hours of YouTube every single day. By creating a marketing video, you can reach a global audience and market your product or service to people from all over the world.

    2. Explain Your Products Effectively: Videos are an excellent way to explain your products or services. You can avoid the expenses of hosting in-person demos by simply sharing your video with a click of a button. This saves you time, effort, and money.

    3. Enhance Your Online Presence: Embedding videos on your website can improve your online presence. It increases your visibility on search engines, resulting in more hits on Google for both your website and your video. This double exposure can significantly boost your brand's visibility.

    Now that we've established the importance of marketing videos, let's explore the steps to create one.

    The Process of Creating a Marketing Video

    1. Identify the Pain Point: Start by empathizing with your target audience's pain point. Understand their challenges and frustrations. For example, if you are a small business owner struggling to market your business online due to a lack of video creation knowledge, this can be your pain point.

    2. Offer a Solution: Present your product or service as the solution to the pain point identified. In the example above, you can introduce an online video platform like Veed, designed for beginners to record, edit, and live stream videos.

    3. Tell a Story: To engage your viewers, tell a story that evokes emotions. Craft a narrative around your pain point and solution. For instance, narrate your journey as a small business owner struggling with video creation and how you discovered Veed. Show how things started to improve after using their platform.

    4. Create a Storyboard: Once you have your story, create a storyboard. This visual representation helps you plan the shots you need to film and sequence them effectively.

    5. Focus on Benefits, Not Just Features: While showcasing your product or service, emphasize the benefits it offers rather than getting lost in the technical features. People want to know how you can help them and make their lives easier. For example, in the case of Veed, highlight the benefits of their automatic subtitling feature, which saves time and enhances video reach, and their stock footage library, which eliminates the need to film your own footage.

    6. Include Subtitles and Captions: Adding subtitles and captions to your video is crucial. Approximately 85% of Facebook users watch videos without audio. By including subtitles, you cater to a wider audience, including those who are hard of hearing or learning a second language. Subtitles also improve your video's search engine optimization (SEO), increasing the chances of appearing in search results.

    7. Add a Call-to-Action (CTA): Don't forget to add a CTA at the end of your video. This encourages viewers to take the next step, whether it's subscribing to your channel, visiting your website, or contacting you for more information. CTAs can significantly increase the number of leads you generate.

    How to Film and Edit Your Marketing Video

    Now that you have a plan in place, let's go through the process of filming and editing your marketing video. Follow these steps:

    1. Ensure Good Lighting: If you don't have professional lighting equipment, natural light from a window can work just as well. Make sure your surroundings are well-lit.

    2. Ensure Clear Audio: If possible, use a microphone or lav mic to ensure clear audio. If unavailable, close windows and doors to block out external noise. Filming in a room with a rug and furniture can help absorb excess sound.

    3. Choose Your Camera: If you have a camera, great! If not, your smartphone will do the job. Alternatively, you can use Veed's built-in screen recorder to capture your screen and record yourself simultaneously.

    4. Follow Your Storyboard: Stick to your storyboard and film the necessary shots. Remember, if you miss any shots or need additional footage, Veed has a library of built-in stock footage at your disposal.

    5. Upload and Edit with Veed: Once you have all your footage, upload it to Veed's online video editor. Import your clips, trim out any unwanted sections, and arrange them according to your storyboard.

    6. Add Automatic Subtitles: Use Veed's Auto Subtitles feature to generate captions for your video. Remember to review and correct any misinterpreted words. Customize the subtitle style to match your branding and ensure readability.

    7. Include Music and Sound Effects: Add background music and sound effects to enhance the viewer's experience. Veed's stock audio library offers a wide range of options. Take your time to select the ones that resonate with your video's mood and message.

    8. Export and Share: Once you're satisfied with your edited video, export it in your preferred format. You can then download it, share it on social media platforms, embed it on your website, and even add a call-to-action button if you have a business account.

    Sample Marketing Video - Veed

    To provide you with a concrete example, here's a sample marketing video created using Veed:

    [Embed the video here or provide a link]

    Keyword

    marketing video, create, template, sample, storytelling, benefits, pain point, solution, storyboard, subtitles, captions, CTA, lighting, audio, camera, filming, editing, Veed, stock footage, soundtrack, online video editor, export, share

    FAQ

    1. What is the importance of creating a marketing video? Creating a marketing video allows you to reach a wider audience, effectively explain your products or services, and enhance your online presence.

    2. How can I make my marketing video engaging? To make your marketing video engaging, empathize with your audience's pain points, offer a solution, tell a compelling story, focus on benefits, and include a call-to-action at the end.

    3. Are subtitles and captions necessary for a marketing video? Yes, subtitles and captions are essential for a marketing video. They increase accessibility for a broader audience and improve search engine optimization (SEO).

    4. What are some tips for filming and editing a marketing video on a budget? If you don't have professional equipment, utilize natural lighting and ensure clear audio by filming in a quiet environment. Use your smartphone or Veed's built-in screen recorder for filming. Edit your video using Veed's online editor, which provides a range of editing features and a library of stock footage and audio.

    5. How do I promote and share my marketing video? Once you have edited and exported your marketing video, you can share it on social media platforms, embed it on your website, send it via email, and promote it through various online marketing channels.

    By following these steps and using Veed's online video editor, you can create a stunning marketing video that effectively promotes your product or service. With storytelling, visual appeal, and a compelling call-to-action, your video can generate leads and boost your business's success. Give it a try and unleash the power of video marketing!

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, Topview.ai stands out as a revolutionary online AI video editor.

    TopView.ai provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, TopView.ai will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, TopView.ai will generate a video for you.

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