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    How to Write a KILLER Explainer Video Script 2020

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    How to Write a KILLER Explainer Video Script 2020

    Are you looking to create an effective video script that grabs people's attention and gets them to take action? Look no further. In this article, we will guide you through the process of writing a killer explainer video script that will engage your audience and drive results. From identifying your target audience to crafting a compelling story, we will cover all the essential elements you need to create an impactful video script.

    Step 1: Understanding the Importance of Storytelling

    In order to create an engaging video script, it is crucial to understand the importance of storytelling. Your script should evoke emotions, trigger interest, and leave your audience wanting more. The key is to connect with your viewers on a personal level and make them feel understood. By addressing the problems, frustrations, or obstacles that your target audience experiences, you can establish a connection and gain their trust.

    Step 2: The Structure of a Story that Sells

    To create a compelling video script, you need to follow a structured approach. Here is a breakdown of the key elements that make up an effective video script:

    1. Identification or Attention Grabber: Start your video with a sentence or statement that instantly grabs the viewer's attention. This could be a description of a relatable situation or a bold fact that captures their interest.

    2. Problem, Frustration, or Obstacle: Clearly state the problem, frustration, or obstacle that your target audience faces. Make them feel understood and show them that you have a solution to their problem.

    3. Problem with Competitors or the Status Quo: Highlight the shortcomings of the current solutions or methods in the market. Differentiate your product or service by presenting it as a better alternative.

    4. Magical, Easy, Instant Solution: Introduce your product or service as the magical, easy, and instant solution that your audience needs. Emphasize how your solution can address their problems quickly and effectively.

    5. Benefits, Not Features: Focus on the benefits that your product or service offers rather than just listing its features. Highlight how your solution can fulfill the emotional needs of your audience and improve their lives.

    6. Credibility: Establish credibility by showcasing your expertise, credentials, or the positive experiences of your past clients. Build trust with your audience and make them believe in the effectiveness of your solution.

    7. Call to Action: End your video with a clear call to action, inviting your viewers to take the next step. Whether it's signing up for a free trial, downloading an e-book, or contacting you for more information, make it easy for them to take action.

    Step 3: Fine-tuning Your Video Script

    Once you have written your initial script, it's important to take the time to review and revise it. Here are a few tips to help you fine-tune your video script:

    1. Take it slow: Don't rush the process of writing your script. Take the time to write a first draft, sleep on it, and review it with fresh eyes the next day.

    2. Seek feedback: Share your script with a close friend or colleague and ask for their feedback. Get their perspective on whether the script effectively conveys your message and resonates with your target audience.

    3. Trust your instincts: While following the structured approach outlined above is essential, trust your instincts and make adjustments if something doesn't feel right. Every situation is unique, and you may need to tailor the script to fit your specific needs.

    By following these steps and fine-tuning your script, you can create a killer explainer video that captivates your audience and drives results.

    Keyword: storytelling, video script, engagement, target audience, compelling story, emotions, problem, frustration, obstacle, solution, benefits, credibility, call to action

    FAQs

    Q: How can I grab the viewer's attention in the beginning of the video script?

    A: Start with a sentence or statement that instantly grabs the viewer's attention. This could be a relatable situation or a bold fact that piques their interest.

    Q: How can I establish credibility in my video script?

    A: Showcase your expertise, credentials, or the positive experiences of your past clients. Build trust with your audience and make them believe in the effectiveness of your solution.

    Q: What should I focus on when highlighting the benefits of my product or service?

    A: Instead of just listing the features, focus on the emotional benefits that your product or service offers. Highlight how it can fulfill the core human needs of your audience and improve their lives.

    Q: How should I end my video script with a strong call to action?

    A: End your video with a clear call to action, inviting your viewers to take the next step. Make it easy for them to take action, whether it's signing up for a trial or contacting you for more information.

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, Topview.ai stands out as a revolutionary online AI video editor.

    TopView.ai provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, TopView.ai will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, TopView.ai will generate a video for you.

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