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    How to go viral on TikTok as an artist

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    How to Go Viral on TikTok as an Artist

    TikTok has become the hottest app in recent times, surpassing Instagram and YouTube in popularity. With over a billion users, it presents the biggest opportunity for social media success right now. What makes TikTok so innovative and attractive to artists is its discoverability and the ease of going viral.

    Unlike Instagram, where the main feed is based on the accounts you follow, TikTok's main feed is the "For You" page. This page showcases content from the most viral creators of the day, giving artists the chance to be discovered by a wider audience. This level of discoverability sets TikTok apart from other platforms and provides a major boost for artists looking to gain visibility.

    When artist Andrea Vasquez first joined TikTok, she was unsure if it was the right platform for her. She saw mostly teenagers dancing and making millions of dollars, which didn't seem like a fit for her artistic content. However, after learning about her friend's success on TikTok, she decided to give it a try.

    Her friend advised her to make a TikTok account and start posting her art. Andrea realized that TikTok was an ideal platform to showcase her art and reach a wider audience. She experimented with different types of content, initially focusing on her portrait commissions. However, those videos didn't perform as well as she had hoped.

    Realizing that portrait painting may not appeal to a broad audience, Andrea decided to shift her strategy. She thought of painting celebrities, knowing that their existing fan bases might be more receptive. Despite her initial reluctance to paint celebrities, Andrea gave it a try, creating portraits of Kanye West and Tyler, The Creator. Unfortunately, these videos also didn't go viral as expected.

    However, Andrea didn't give up. She remembered her love for drawing portraits of people on the subway and had the idea to record the process of sketching and drawing strangers. This proved to be a winning strategy. Her first video following this format went viral, garnering over 4.9 million views and gaining her 50,000 followers in a day.

    Andrea's success wasn't a result of luck but rather understanding the TikTok algorithm. She discovered that recreating the viral video format with different people and subjects led to consistent success. Each time she posted a new video following this format, she achieved millions of views and gained thousands of followers.

    Within 30 days, Andrea reached 2 million followers and became a TikTok partner. This partnership gave her access to exclusive insights into the TikTok algorithm through the "Office Hours" program. She learned strategies to further enhance her videos and increase their viral potential.

    In summary, going viral on TikTok as an artist requires understanding the platform's unique algorithm and creating content that resonates with a wide audience. It's important to experiment, find a format that works, and tailor your content to cater to TikTok's viral trends and preferences.


    • TikTok
    • Going viral
    • Discoverability
    • Artist content
    • Algorithm
    • Recreating viral format
    • Artist success


    Q: Is TikTok a suitable platform for artists? A: Yes, TikTok's discoverability and viral nature make it an excellent platform for artists looking to gain visibility.

    Q: How can artists go viral on TikTok? A: By understanding the TikTok algorithm, experimenting with different content formats, and creating engaging videos that resonate with a wide audience.

    Q: Why is TikTok different from Instagram and YouTube? A: TikTok's main feed, the "For You" page, focuses on discoverability and showcases content from viral creators, enabling artists to be discovered by a broader audience.

    Q: Is it essential to follow viral trends on TikTok as an artist? A: While it can be beneficial to incorporate popular trends into your content, it's also essential to maintain your unique artistic voice and create content that aligns with your style and interests.

    Q: How long does it take to go viral on TikTok? A: Going viral on TikTok can happen quickly, but it depends on various factors such as the quality of your content, relevance to current trends, and the preferences of the TikTok algorithm. Persistence and experimentation are key.

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