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    I Found the BEST Way to Run Instagram Ads

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    I Found the BEST Way to Run Instagram Ads

    If you've ever run Instagram ads and didn't achieve the results you expected, it's likely because you were just blending in with every other advertiser without a real strategy. However, there is a better way to run Instagram ads that will yield more profitable and long-term results while spending less money. In this article, I will break down my exact strategy so you can transform your Instagram ads from mediocre to successful using just one ad type and an affordable budget.

    The Omnipresent Reels Strategy

    The key to this strategy is the use of Instagram Reels, as it is the ad placement with the most visibility on the platform currently. By leveraging Instagram Reels, you can get more views for less money. The strategy I call the Omnipresent Reels Strategy involves two phases.

    Phase One: The Magnet Ad

    In the first phase, you will create a specific Reel ad that serves as a magnet to attract your ideal customers. This ad should not resemble a traditional advertisement but rather provide valuable information or inspiration related to your business niche. The goal is to attract the right people who would be perfect customers and filter out those who are not interested. By creating an ad that resonates with your target audience, you increase the chances of building a warm relationship with them over time.

    Start by creating a short clip that addresses your ideal customer's biggest problem or stumbling block. Provide them with a helpful tip, three tips, or debunk a common myth. The purpose is to inspire them and make them believe that what they want is possible. Keep in mind that this ad should not mention your business or paid services directly.

    For this phase, choose the engagement objective at the campaign level and video views under engagement type. Set a budget of around $ 10 to start building your custom audience of potential customers. Try to keep your targeting relatively broad to allow Facebook's algorithm to work its magic. However, if you are a local business, specify the geographical area you want your ads to reach.

    Phase Two: The Rotating Ads

    In the second phase, you will create ten different Reel ads that each serve a specific objective. These ads will be shown to your custom audience on a repeated rotation, ensuring that you consistently appear in front of them. Here are the types of ads you should create:

    1. Two helpful tips or how-to-style videos: Similar to the magnet ad, deliver additional value by providing quick tips or action steps.
    2. Two advice-style videos: Share your expert advice on a specific topic, focusing on one piece of advice in each video.
    3. One inspirational video: Paint a picture of what is possible for your customers.
    4. One hot take ad: Share a belief or opinion that your target audience is likely to agree with.
    5. Two exhibit ads (A and B): Provide proof of the results your product or service can deliver, such as testimonials or case studies.
    6. One coffee date ad: Ask for a small commitment, such as visiting your website or blog to learn more.
    7. One offer ad: Present your irresistible offer and explain how to claim it.

    Under the awareness objective, create a custom audience using the video view meta source and select people who viewed at least three seconds of your magnet ad. Set the retention period for 90 days to ensure your audience remains engaged. Choose manual placements and select Instagram Reels and Facebook Reels. Set a frequency cap of one impression every five days for each ad set to ensure rotation and avoid ad fatigue. Start with a budget of $ 1 per day for each ad set.

    By implementing the Omnipresent Reels Strategy, you can run a successful Instagram ad campaign for just $ 20 per day, or $ 600 per month.

    Keywords

    Instagram ads, Reels ad placement, social media advertising, ad strategy, targeting, magnet ad, engagement objective, custom audience, phase one, phase two, rotating ads, ROI, Facebook algorithm, ad fatigue, irresistible offer.

    FAQ

    Q: Can this strategy be applied to other social media platforms? A: While this article focuses on Instagram ads, the principles of the strategy can be adapted to other social media platforms with similar ad formats and features.

    Q: How long should the Reel ads be? A: It is recommended to keep the ads short, ranging from 30 to 90 seconds. However, it is generally more effective to keep them around 30 to 60 seconds for maximum engagement.

    Q: Can I use this strategy for a local business? A: Yes, for local businesses, you can specify the geographic area you want your ads to target to focus on potential customers in your area.

    Q: How often should I refresh the ads in phase two? A: It is a good practice to periodically refresh your ads to keep them relevant and engaging. You can do this by creating new variations of the ads or updating the content periodically.

    Q: What is the best way to measure the success of this strategy? A: Monitor your ad performance regularly, paying attention to key metrics such as engagement, click-through rates, conversions, and ROI. Make adjustments based on the data to optimize your results.

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, Topview.ai stands out as a revolutionary online AI video editor.

    TopView.ai provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, TopView.ai will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, TopView.ai will generate a video for you.

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