Topview Logo
  • Create viral videos with
    GPT-4o + Ads library
    Use GPT-4o to edit video empowered by Youtube & Tiktok & Facebook ads library. Turns your links or media assets into viral videos in one click.
    Try it free
    gpt video

    Learn HOW TO GO VIRAL with marketing expert Brendan Kane | The Ultimate Masterclass Festival

    blog thumbnail

    Learn HOW TO GO VIRAL with marketing expert Brendan Kane | The Ultimate Masterclass Festival

    In this article, we will explore the secrets behind creating viral content and how you can capitalize on it without any prior experience in social media. Marketing expert Brendan Kane, with 17 years of experience in social media, will share his insights on how to make your content go viral based on his proven methods. We will learn about the science behind virality, how social media algorithms work, and how to create content that the algorithms will love.

    The Science of Virality

    Contrary to popular belief, viral content is not a result of luck. It is a science that can be understood and implemented successfully. Brendan Kane emphasizes that content goes viral when a creator understands the underlying factors that contribute to its success. He introduces the predictive viral content model, which is a systematic approach to creating viral content. This model is based on a deep understanding of how social media algorithms function.

    The Three Pillars of Viral Marketing

    To make your content go viral, you need to focus on three core pillars: grab attention, hold attention, and monetize attention. Grabbing attention involves standing out among the billions of content creators and capturing the viewer's attention within the first three seconds. Holding attention ensures that the viewer remains engaged and extracts value from your content. Finally, monetizing attention involves turning that attention into tangible business goals and objectives.

    The Predictive Viral Content Model

    The predictive viral content model is the foundation of Brendan Kane's creative process. It merges creative development with meaningful methodologies. Research plays a crucial role in understanding the best practices of successful content creators and analyzing the top storytelling formats. By meticulously studying these formats, you can reverse engineer success and create content that aligns with what works for specific audiences.

    Through an in-depth research process, Brendan Kane's team identifies key performance drivers and analyzes videos based on gold, silver, and bronze categories. This research helps them understand what sets apart successful content from underperforming content. They focus on nuanced details that make a significant impact on a video's performance.

    The Communication Algorithm

    Brendan Kane introduces a proprietary communication algorithm based on 1.5 million communication assessments. This algorithm focuses on understanding how different individuals perceive and connect with content. By identifying different communication styles, marketers can tailor their messaging to connect with a wider audience. Understanding these styles allows content creators to avoid alienating potential viewers and increase engagement.

    Summary of the Article (Keywords):

    • Viral content
    • Social media algorithms
    • Predictive viral content model
    • Attention-grabbing
    • Attention-holding
    • Monetization
    • Creative process
    • Research
    • Performance drivers
    • Communication algorithm


    Q1: Can anyone create viral content without any prior experience in social media? A: Yes, the predictive viral content model is designed to help individuals with little to no social media experience create content that resonates with their audience and has the potential to go viral.

    Q2: Is it necessary to understand how social media algorithms work to create viral content? A: Understanding social media algorithms is crucial to creating content that aligns with the platforms' objectives. By partnering with the algorithms and creating content they love, you can increase your chances of going viral.

    Q3: Can content in any industry or niche go viral? A: Yes, any subject matter has the potential to go viral. By understanding the specific performance drivers and storytelling formats within your industry, you can create viral content tailored to your target audience.

    Q4: How can the communication algorithm enhance content creation? A: The communication algorithm helps content creators understand different communication styles and tailor their messaging to connect with a wider audience. By avoiding alienation and fostering engagement, the algorithm enhances the impact of your content.

    Q5: Is it necessary to create frequent content to achieve viral success? A: Frequency of content is not the key to viral success. Grabbing and holding attention through engaging storytelling is what truly drives virality. Quality over quantity is the focus when it comes to creating viral content.


    Creating viral content is not a matter of luck but a science that can be understood and applied. By leveraging the predictive viral content model, understanding social media algorithms, and utilizing the communication algorithm, you can increase your chances of creating content that resonates with your audience and drives viral success. By following these proven methodologies, you can maximize your investment of time, resources, and energy into your marketing efforts and achieve your business goals and objectives.

    One more thing

    In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, stands out as a revolutionary online AI video editor. provides two powerful tools to help you make ads video in one click.

    Materials to Video: you can upload your raw footage or pictures, will edit video based on media you uploaded for you.

    Link to Video: you can paste an E-Commerce product link, will generate a video for you.

    You may also like