Meta Business Suite Setup - The Complete Guide For 2023 (Formerly Facebook Business Manager)

In this article, we will provide a step-by-step guide on how to set up and use the Meta Business Suite, formerly known as Facebook Business Manager. This unified tool brings together various assets under the Meta brand, such as Facebook Pages, Instagram Pages, WhatsApp accounts, Facebook ad accounts, pixels, and more. By following these instructions, you'll be able to effectively manage and utilize the features of the Meta Business Suite.

Step 1: Create an Account on Business Suite

1. Head over to business.facebook.com.
2. If you are logged out of Facebook, you'll see a login screen. If you're already logged in, click on the "Create Account" button in the top-right corner.
3. Log in with your Facebook credentials.
4. Click on "Create Account" and enter your business name, your name, and your business email.
5. Submit the information and verify your email address by following the instructions sent to your inbox.

Step 2: Navigating the Business Suite Dashboard

Once you've verified your email address, you will be directed to your Business Suite dashboard. Here, you can access a range of features and tools to manage your assets effectively.

1. To get familiar with the capabilities of Business Suite, let's take a closer look at the different sections available:

   • To-Do List: Displays messages from various platforms like Facebook Messenger and Instagram Messenger.
   • Recent Posts: Shows your recent posts across platforms like Instagram and Facebook.
   • Notifications: Provides unified notifications from Facebook and Instagram.
   • Inbox: Consolidates all your inboxes, including Facebook Messenger, Instagram Direct, and comments from both platforms.
   • Posts and Stories: Allows you to view published posts across all Meta platforms.

2. Explore the "Planner" feature, which enables post scheduling across Facebook and Instagram. This functionality eliminates the need for third-party scheduling tools.

3. Utilize the "Insights" section to gain valuable performance insights on your organic content. Access information on reach, engagement, and other relevant statistics for your most recent posts.

Step 3: Adding Assets and Managing Access

To effectively utilize the suite's features, you need to add and manage your assets, assign access to team members, and set up additional settings.

1. Click on "Settings" in the bottom-left corner of the dashboard.
2. Under "Business Assets," review the assets you have available. Start by adding your Facebook Page (if not already added) by clicking on "Add Assets" and selecting "Facebook Page." Choose to create a new page, claim your existing business page, or request access to someone else's page.
3. Follow the instructions to claim your Facebook Page or request access.
4. To add other assets like the Instagram account, WhatsApp account, or ad account, navigate to "Add Assets" and select the respective option. Follow the instructions to complete the setup.
5. Once you have your assets added, assign access to team members by going to the "People" section. Click on "Add People" to include new team members by entering their email addresses. Set the access level (employee or admin) for each team member based on their role and responsibilities.

Additional Settings

To ensure a comprehensive setup, complete the following essential steps:

1. In "More Business Settings," enter your business information under "Business Info." This includes your address, tax IDs, and other relevant details.
2. Enable two-factor authentication (2FA) for enhanced security. Navigate to "Security Center" and set up 2FA for your account. Choose the "Everyone" option to enforce 2FA for all added members, reducing the risk of unauthorized access.
3. Proceed to "Payment Methods" to add your preferred payment method, either a credit card or PayPal account, for advertising payments.
4. Review other settings and familiarize yourself with the advanced options available, such as Accounts, Pages, and Business Creative Folders.

Keyword

Meta Business Suite, Facebook Business Manager, unified tool, Facebook Pages, Instagram Pages, WhatsApp accounts, Facebook ad accounts, pixels, set up, use, Business Suite dashboard, To-Do List, Recent Posts, Notifications, Inbox, Planner, Insights, post scheduling, business assets, manage access, team members, settings, two-factor authentication (2FA), payment methods.

FAQ

• Can I schedule posts across multiple platforms using the Meta Business Suite? Yes, the Meta Business Suite includes a Planner feature that allows you to schedule posts across Facebook and Instagram platforms, eliminating the need for third-party scheduling tools.

• How can I add team members and assign access to different business assets? To add team members, go to the "People" section in the Business Suite dashboard, and click on "Add People." Enter their email addresses and assign appropriate access levels (employee or admin) based on their roles and responsibilities.

• Why is two-factor authentication important, and how can I enable it? Two-factor authentication adds an extra layer of security to your Meta Business Suite account. To enable it, go to the "Security Center" and set up 2FA. We recommend enabling it for everyone added to your business to minimize the risk of unauthorized access.

• Which payment methods are accepted for advertising payments? The Meta Business Suite accepts credit cards and PayPal accounts as payment methods for advertising expenses. You can add your preferred payment method under the "Payment Methods" section.

• Can I manage multiple assets like Facebook pages, Instagram accounts, and ad accounts in one place? Yes, the Meta Business Suite allows you to manage various assets, such as Facebook pages, Instagram accounts, and ad accounts, all from one centralized platform. This streamlines your business operations and enhances efficiency.