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    This New TikTok Algorithm Will Rival YouTube (New 2023 Growth Guide)

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    This New TikTok Algorithm Will Rival YouTube (New 2023 Growth Guide)

    Tick Tock has recently made a massive update to its algorithm, and these changes are going to revolutionize the way we use the platform forever. In this article, we will discuss all the new updates and changes you need to know if you want to dominate on TikTok. These changes have the potential to reshape the way we use social media and short-form content.

    The Evolution of TikTok's Algorithm

    Until now, TikTok has been primarily known as a kids' app, where you can find the latest dance trends and funny short videos. However, TikTok is trying to expand its user base and be seen as more than just a kids' app. In fact, most users on TikTok are above the age of 25, and the platform wants to cater to a wider audience.

    Previously, trendy short content dominated the "For You" page on TikTok. If you hopped on a trend early enough, it was almost guaranteed that you would go viral and increase your video views. But now, with the changing demographic of TikTok users, that is no longer the case.

    The New Updates and Changes

    One Minute Plus Videos

    One of the most significant changes is the introduction of one-minute plus videos. TikTok wants to rival YouTube as the most popular platform for watching videos. By allowing longer-form content, TikTok aims to attract more users and advertisers. Over 60% of creators on the platform now post videos longer than a minute, and viewers are spending 90% more time watching videos longer than one minute. Longer videos allow creators to go more in-depth with storytelling, building connections with their audience, and generating more engagement.

    Storytelling as a Priority

    TikTok analytics now provide information on the percentage of people watching throughout your video and the retention rate. It's crucial to captivate your audience and keep them engaged from beginning to end. Creators who prioritize storytelling and have a clear beginning, middle, and end tend to see the most results. Additionally, adding sound to your videos can enhance the overall experience and make them more engaging.

    Search Engine Optimization (SEO)

    TikTok has been improving its search engine optimization, allowing creators to categorize their videos and make them more discoverable. By using relevant keywords, hashtags, and on-screen text, creators can increase their chances of being placed in specific search categories. This is essential for long-term success and opens up opportunities for advertising on the platform. TikTok will prioritize search results for advertisers, allowing them to target specific audiences based on their search queries.


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    Q: What are the new updates to TikTok's algorithm? A: The updates include the introduction of one-minute plus videos, a focus on storytelling, and improved search engine optimization.

    Q: How do longer videos benefit creators on TikTok? A: Longer videos allow creators to go more in-depth with storytelling, build connections with their audience, and generate more engagement.

    Q: How important is search engine optimization on TikTok? A: Search engine optimization is crucial for categorizing videos and making them more discoverable. It also opens up opportunities for advertising on the platform.

    Q: Can shorter trendy videos still perform well on TikTok? A: Yes, shorter trendy videos can still attract views and gain new followers, but building a connection with the audience is better achieved through longer videos.

    Q: How can creators improve their video retention rate on TikTok? A: Creators can improve their video retention rate by prioritizing storytelling, starting with a compelling hook, and keeping their audience engaged throughout the entire video.

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