TikTok algorithm explained ⚙️

In the exciting world of TikTok, users are constantly navigating through a sea of content including videos, ads, and banners. Have you ever wondered why a banner can raise CPMS if it covers a significant portion of the video? Let's dive into the intricacies of the TikTok algorithm to understand why this happens.

When TikTok is in its growth phase, it focuses on attracting advertisers while also keeping users engaged and happy. Striking a balance between generating revenue and providing a pleasant user experience is key to the platform's success. By ensuring that ads blend seamlessly into the feed rather than being intrusive, TikTok aims to retain users and foster platform growth.

Looking back at the history of Facebook, a similar strategy was employed. The platform initially imposed a text rule on images to prevent excessive text covering, aiming to create a more user-friendly environment. As the platform matured, this rule was relaxed, leading to clearly distinguishable ads that are now prevalent on Facebook.

Understanding the TikTok algorithm sheds light on why banners impacting video content can result in higher CPMS. Adherence to platform guidelines is crucial to avoid penalties and ensure cost-effectiveness in advertising strategies.

Keywords

TikTok, algorithm, banners, CPMS, growth phase, advertisers, user experience, Facebook, platform guidelines

FAQ

1. Why does TikTok penalize videos with banners or large logos covering a significant portion of the content?
2. How does TikTok's algorithm prioritize user experience while attracting advertisers?
3. What lessons can be learned from Facebook's approach to ad integration in relation to TikTok's growth phase?