Tiktok is making waves in the social media world with its new creativity program beta, aimed at pushing content creators to produce longer videos. By incentivizing creators to make videos longer than one minute, Tiktok hopes to increase viewer engagement, longer watch times, and potentially attract more subscribers. This new program has the potential to significantly boost creators' RPM (revenue per thousand views), with some creators seeing almost a dollar per view. However, there are certain eligibility criteria to qualify for this program, including having at least 10,000 subscribers, achieving a hundred thousand views in the last 30 days, and being 80 years or older to apply.
If your content on Tiktok has been primarily short-form and you wish to transition to this new program, it may require a shift in your content strategy. You will need to decide whether to continue posting short videos without monetization or start creating longer videos to potentially earn from your content. The choice ultimately depends on your content style and audience preferences. The article further explores the implications of this program and invites readers to share their thoughts on whether they plan to apply for it.
Tiktok, creativity program beta, content creators, longer videos, engagement, subscribers, RPM, eligibility criteria, content strategy
Who is eligible for Tiktok's new creativity program beta? To qualify for the program, creators need to have at least 10,000 subscribers, achieve a hundred thousand views in the last 30 days, and be 80 years or older to apply.
What are the potential benefits of participating in the program? Creators could see an increase in viewer engagement, longer watch times, and potentially higher revenue per thousand views (RPM) by producing longer videos.
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