Why I choose not to make monetized TikToks

I have created approximately 7,000 TikTok videos, yet I have only been paid for about 300 of them. This is because TikTok only compensates creators for videos that are over a minute long. Many of my creator friends admit to stretching their videos to meet this criteria to make money. However, this strategy may not be the most effective approach. TikTok is known for its short-form video content, and audience attention spans are typically brief. Lengthening a video from 30 seconds to a minute may decrease its engagement. Despite the temptation to earn a quick buck through TikTok's creator program, prioritizing short-term monetization may hinder account growth. Instead, I focus on creating engaging short videos that have the potential to perform well and grow my account organically. By building a substantial following, I can secure higher-paying sponsorships from brands. This approach contrasts with filling my account with artificially extended one-minute videos. It's essential to consider the long-term impact on account reach and engagement.

Keyword: TikTok monetization, short-form videos, account growth, organic reach, sponsorships

FAQ

1. Why do creators on TikTok stretch their videos to over a minute to monetize them?

Many creators on TikTok stretch their videos to over a minute to qualify for TikTok's monetization program, where they can earn money. However, this strategy may not be the best for account growth and engagement.

2. How does prioritizing short, engaging videos on TikTok benefit creators in the long run?

By focusing on creating short and engaging content, creators have the potential to grow their accounts organically and attract a larger following. This, in turn, can lead to better-paid sponsorships from brands.

3. Why is it important to consider the balance between short-term monetization and long-term account growth on TikTok?

While it can be tempting to prioritize short-term earnings through TikTok's monetization program, focusing on creating quality, short videos can lead to sustainable growth and better opportunities for revenue in the future.