AI-Generated Ads Versus Human-Generated Ads: Which Converts Better?

Introduction

In a recent experiment, we set out to determine if AI-generated ads could outperform human-generated ads. For this experiment, we ran ads on Facebook for 28 different businesses over a span of three days. Let's dive into the details of how the test was conducted and what results we found.

Experiment Details

Number of Businesses: 28
Ad Platforms: Facebook
Duration: 3 days
Total Ad Spend: $ 7,492
Human-Generated Variations: 1,792
AI-Generated Variations: 4,041

Initial Findings

By analyzing the performance, we found that:

Human-generated creatives outperformed AI-generated creatives 68.3% of the time.
The conversion rate from human-generated ads was higher.

Follow-Up Experiment

After identifying the winning human-generated variations, we had an AI create multiple variations of these top-performing ads. In the new campaigns, we compared the winning human versions against the modified AI variations and found:

AI-modified versions won 75.7% of the time.
There was a small lift in conversions with AI-assistance.

Conclusion

While human creativity currently holds an edge, integrating AI assistance into ad creation can significantly boost performance.

Keywords

AI-generated ads
Human-generated ads
Facebook ads
Conversion rate
Ad performance
Ad variations
AI assistance

FAQ

Q: How many businesses were involved in this experiment?
A: 28 businesses participated in this experiment.

Q: What platform was used for running the ads?
A: Facebook was used for running the ads.

Q: How much money was spent on ads during the experiment?
A: A total of $ 7,492 was spent over the course of three days.

Q: How did human-generated creatives perform compared to AI-generated creatives?
A: Human-generated creatives outperformed AI-generated creatives 68.3% of the time in the initial experiment.

Q: What happened when AI further modified the winning human-generated ads?
A: The AI-modified versions won 75.7% of the time and showed a small lift in conversions.