I recently undertook an experiment to determine if AI could be a viable option for business owners looking to generate more leads and sales through their websites. For this experiment, I used a tool called Framer, which features a page generation function. Here's a detailed account of what transpired.
For this specific example, I decided to generate a website for a tattoo shop. Using Framer's "generate page" function, I typed in my prompt and waited to see what the AI would produce.
As the tool worked its magic, I observed the AI slowly loading in some images and text. To be completely honest, the result was somewhat underwhelming. The AI-generated website had no page navigation whatsoever – it completely skipped this essential feature. Effective website navigation is crucial as it guides visitors through the site, helping them easily find what they need.
Additionally, the website design included only two buttons, which can be quite counterproductive. More buttons or links are needed to guide users to various sections or actions you want them to take.
Scrolling down the page, I noticed the lack of key elements necessary for building trust with potential clients. There were no testimonials, no social proof, and no explanations of services. The site also failed to showcase any past works, which is critical for a tattoo shop aiming to attract new clients.
For comparison, I looked at some of the websites I have designed for clients, as well as website templates available in the market. Unfortunately, the AI-generated site was not even in the same ballpark. The custom-designed sites had clear navigation, social proof, detailed service descriptions, and showcased client testimonials – all essential elements in creating a compelling and effective business website.
Q: Can AI effectively design a website for my business?
A: Based on this experiment using Framer, AI-generated websites may lack essential features such as navigation, social proof, and detailed service descriptions. Custom designs typically offer better results.
Q: What tool was used in this AI website design experiment?
A: The tool used in this experiment was Framer, which includes a page generation function.
Q: What key elements were missing from the AI-generated website?
A: The AI-generated website lacked navigation, testimonials, social proof, service explanations, and examples of past work.
Q: Are AI-generated websites comparable to custom-designed websites?
A: No, the AI-generated websites in this experiment were not on par with custom-designed websites, which tend to include essential elements for building trust and guiding users.
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