Are Facebook ads written by AI performing better than human-written ones?

Are Facebook ads written by AI performing better than human-written ones?

There's even a meme about this called the "Chad broad targeting approach" that compares the old complicated way of setting up your Facebook ads versus the Chad method of just letting Facebook do all the work for you. However, one thing Facebook can't do for you—at least not yet and probably not anytime soon either—is write a compelling, click-worthy, and high-converting ad for your business, your offer, or whatever it is that you are trying to promote.

Yes, AI (artificial intelligence) is getting better, but I've tried them all, and while they can offer up some decent ideas and suggestions, at the end of the day in 100% of the ads we've tested, those that were written by humans—not computers—have performed better.

Keywords

• Chad broad targeting approach
• Facebook ads
• AI artificial intelligence
• Click-worthy ads
• High-converting ads
• Human-written ads
• Ad performance

FAQ

Q: What is the "Chad broad targeting approach"? A: It is a simplified method of setting up Facebook ads, where you let Facebook handle most of the parameters and targeting, as opposed to the older, more complicated methods.

Q: Can AI write Facebook ads as effectively as humans? A: As of now, AI can offer some decent ideas and suggestions, but in my testing, ads written by humans have consistently outperformed those written by AI.

Q: Is it worth using AI to generate ad content? A: AI can be useful for generating ideas or suggestions, but it's advisable to have a human refine and perfect the content for better performance.

Q: Will AI ever outperform human-written ads? A: While AI is constantly improving, it is unlikely to outperform the nuance and effectiveness of human-written ads anytime soon.