Whenever you're changing whether it's metrics or processes, there are teams that are going to win and teams that are going to lose. One pertinent example involves the implementation of chatbots. Upon launching a chatbot, the team managing your call center may feel displaced and worry about redundancy. Similarly, if AI is used to build better creatives, your creative team might believe their roles are becoming obsolete. This dynamic can slow down the transformation process significantly.
The core issue here is the perception of resources and priorities being diverted from one team to another. Effective transition management is crucial. If the transition process is not handled appropriately, the announcement of chatbot implementation or AI-based creatives can create substantial resistance. The teams affected may fight each step of the transformation, perceiving it as a threat to their professional existence.
To mitigate this tension, you must create avenues where these transitioning teams can also find success within the new system. If you simply inform your phone center team or the creative team that they are no longer needed due to AI integration, you will face substantial backlash.
Instead, consider integrating these teams into the new technology landscape. For example, the call center team could be trained to oversee the chatbot’s operations or manage more complex customer service situations that require a human touch. Likewise, the creative team could be directed towards higher-level strategic work that leverages their unique human creativity beyond what AI can offer.
By ensuring that these established groups of stakeholders have roles within the new framework, you can minimize resistance and facilitate a smoother, more inclusive transformation.
When introducing AI, some teams may feel that their roles are being displaced or made redundant, causing resistance to the transformation.
Creating opportunities where teams affected by AI can find new roles or responsibilities within the new system is essential to manage this perception.
Include traditional teams in the new technology landscape by reallocating their focus to more complex tasks that require human intervention or strategic oversight.
If not managed properly, these teams could become large, established groups of stakeholders that resist every step of your transformation, hindering the process.
Call center teams can be trained to operate or support the chatbot functions, while creative teams can focus on higher-level strategic work that utilizes their unique human creativity.
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