Create ANIMATED SOCIAL VIDEO in Canva to STAND OUT in the search

Introduction

Introduction

Marketing is primarily about communicating who you are as a brand, what you stand for, and what you want to be known for. One effective way to achieve this is through a simple social media video that grabs attention and conveys your brand’s unique characteristics. In this article, we’ll show you how to create a fun and engaging social media video using Canva. This video will help promote a coffee shop in London, highlighting its unique features and attracting customers by leveraging the power of search and social proof.

Creating the Video

Step 1: Setting Up the Background

1. Open Canva: Start with a vertical video template.
2. Change Background: Set a darker background to make elements stand out.
3. Add Background Image: Go to the Photos tab, search for "coffee shop," select an aesthetically pleasing image, and fit it into the canvas.
4. Animate the Image: Select the image, click on Animate, and choose the Neon animation for an eye-catching effect.

Step 2: Adding Attention-Grabbing Elements

1. Add Notification Bell: Go to Elements, search for "notification bell," filter by animated graphics, and choose one.
2. Group Bell and Circle: Group them and apply the Pop animation.
3. Adjust Timing: Ensure the bell pops in a couple of seconds after the image to break the scrolling pattern.

Step 3: Introducing Search Simulation

1. Create New Slide: Add a new slide.
2. Blur Background Image: Edit the photo and apply the blur tool to the entire image.
3. Insert Search Bar: Add a rectangle, a magnifying glass icon, and an arrow icon or find a complete search bar in Canva’s library.
4. Type Keywords: Add a text box with the keywords "Japanese minimalist coffee shop London."
5. Animate Text: Apply the typewriter animation to simulate someone typing the keywords.

Step 4: Mimic User Interaction

1. Add Mouse Pointer: Search for "mouse pointer" in Elements, choose a graphic, and add it to the canvas.
2. Animate Mouse Click: Apply the Pop animation on exit to mimic a mouse click.
3. Add Loading Animation: Search for a loading animation in Elements and add it immediately after the cursor disappears.

Step 5: Show Search Results

1. Insert Result Image: Use a beautiful image of the coffee shop or relevant product.
2. Use Match and Move Transition: Ensure smooth animation between slides for the search bar and text.
3. Add Result Badge: Create a small rectangle or pill shape with "Best Result" text and animate it with the Pop effect.

Step 6: Provide Additional Information

1. Add Description Box: Insert a rectangle, round the corners, and adjust colors.
2. Insert Text: Add a text box with relevant information such as the coffee shop's location.
3. Add Social Proof: Search for "five stars" in Elements and add an animation to simulate social proof.

Step 7: Final Touches with Sound Effects

1. Add Sound Effects: Go to Audio, search for sound effects such as a ding, typewriter sound, mouse click, and success sound.
2. Background Music: Add some background music to make the video more engaging.

Conclusion

This animated video is designed to communicate your brand's message effectively and attract attention on social media. Follow these steps to create a video that positions your coffee shop or any other business uniquely in the market.

Keywords

• Brand Communication
• Social Media Video
• Canva
• Animated Video
• Marketing Strategy
• Coffee Shop
• Visual Design
• Search Simulation
• Social Proof

FAQ

1. Why is background animation important?

• Background animation, like the Neon effect, helps break the scrolling pattern on social media and captures viewers' attention instantly.

2. How do I ensure the search bar looks realistic?

• Use Canva’s typewriter animation to make it appear as if someone is typing in the search bar, and add a mouse click animation for realism.

3. Why add a loading animation?

• A loading animation enhances the realism of the search simulation, creating a visual cue that the system is processing the search query.

4. What type of images should I use for search results?

• Use high-quality, appealing images that represent your business and align with the keywords you've chosen.

5. How do sound effects contribute to the video?

• Sound effects make the animations more engaging and realistic, enhancing the overall viewer experience.

6. Can I use this technique for businesses other than coffee shops?

• Yes, this approach can be adapted to promote any business by highlighting its unique features and using relevant search terms.

Creating an animated social video in Canva can be a powerful tool to convey your brand message and stand out in the search results. Follow these steps to make your video both engaging and informative.