Create LinkedIn Ads in Just 2 Minutes with new AI Feature.
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Create LinkedIn Ads in Just 2 Minutes with New AI Feature
In this guide, we're going to explore how to create a LinkedIn ad using the new AI Campaign Builder currently in beta within the platform. This feature, called Accelerate, is designed to streamline the ad creation process. Since I encountered it in some of our accounts, I decided to give it a shot and experiment with it. This is a step-by-step walkthrough, including my real-time thoughts on its effectiveness and outcomes.
Initial Setup
Start by creating a new campaign group on LinkedIn to house your new AI ad campaign. You'll notice an AI symbol indicating the availability of the AI builder, which is currently limited to lead generation campaigns. To get started, click on the Accelerate campaign builder.
Adding the URL
You simply add the URL of your website, allowing LinkedIn to automatically generate the rest of the elements for your campaign. This process intrigued me, and I wanted to see how well it performs without any manual edits. Therefore, I decided not to alter the generated content.
AI Campaign Builder Experience
Upon creating the campaign, I noticed an AI chatbox on the right-hand side, which is supposed to help with any questions. The initial campaign settings included a suggested name and a budget, which were fairly straightforward but required some tweaking. LinkedIn suggested a $ 200 daily budget, which seemed arbitrary for a test account. The platform also defaults to "maximized delivery," which can often lead to higher costs.
Budget and Audience Targeting
LinkedIn uses past performance and objectives to recommend budgets and schedules, but I found it tends to suggest higher budgets than necessary. For audience signals, LinkedIn relies on product descriptions to optimize targeting, a method I find less precise than manually selecting specific firmographics or titles.
AI-Generated Ads
I allowed the AI to generate a draft ad and its accompanying media. The ad copy, such as "uncover the keyword and surpass competitors," and media felt generic. A more problem-focused approach would likely yield better results. The creative process did reveal some effort from the AI to construct relevant ad copy and visuals, but it fell short of a sophisticated, human touch.
Image and Media Selection
Interestingly, the AI offers integration with Shutterstock, allowing you to select stock images. However, the images appeared to be quite generic and not necessarily tailored to the brand or campaign objectives.
Final Thoughts
The AI Campaign Builder is an interesting new feature but requires significant refinement to be truly effective. While it might save time, the generic nature of the outputs suggests it won't replace manual, detailed ad creation anytime soon. It may serve as a useful tool for marketers looking for quick setups but isn’t yet ready to handle nuanced or highly targeted campaigns.
Conclusion
Creating a successful LinkedIn ad campaign requires more than just automating the process. While the new AI feature provides a swift way to set up campaigns, the results may not meet expectations without human oversight and refinement.
Keywords
LinkedIn ads: AI campaign builder, Accelerate feature, ad creation, budget optimization, audience targeting.
Automation: AI-generated ad copy, Shutterstock integration, streamlined ad creation.
Campaign setup: Lead generation, maximized delivery, product descriptions.
Ad performance: Generic outputs, manual tweaking, refined targeting.
FAQ
What is the LinkedIn AI Campaign Builder? The AI Campaign Builder is a new feature designed to streamline the creation of LinkedIn ads by automating several steps.
Is the AI Campaign Builder available to everyone? As of now, it is in beta and limited to certain accounts and lead generation campaigns.
How does the AI Campaign Builder generate ads? You simply provide a URL, and the AI uses product descriptions to automatically generate ad copy and select media.
Can I trust the AI-generated budget recommendations? LinkedIn bases its budget suggestions on historical data, but manual adjustments are often necessary to fit specific campaign needs.
Are the AI-generated ads effective? The AI can produce basic ad elements quickly, but the outputs are often generic and might require significant tweaking for optimal performance.
Does the AI use stock images? Yes, the AI integrates with Shutterstock for media selection, which can result in generic visuals.
How precise is the AI in targeting audiences? The AI uses product descriptions, but manual targeting based on specific firmographics and titles tends to be more effective.
Should I rely solely on the AI Campaign Builder? Not entirely; while it’s useful for quick setups, detailed human oversight is recommended to refine and optimize campaigns.