Designing a video reel Ad That Makes Your Product Look Irresistible || CANVA video editing tutorial

Designing a Video Reel Ad That Makes Your Product Look Irresistible || CANVA Video Editing Tutorial

Are you tired of scrolling past boring Instagram ad campaigns and struggling to find inspiration for your own? In this tutorial, I am going to show you how to create an ice cream ad that is short, crisp, and impossible to ignore using Canva's powerful design tools.

Step 1: Assembly

1. Get a Chocolatey Background

   • Begin by selecting a rich, chocolatey background.

2. Add the Ice Cream and Its Name

   • Place the ice cream image and its name prominently on the background.

3. Type Highlights in a Smooth Font

   • Use a smooth font to complement the idea of smoothness in ice cream. Utilize actionable words such as "Old," "Smooth," and "Tasty" to highlight the product.

4. Match the Colors

   • Change the text color to match the packaging of your product, in this case, Magnum.

5. Enhance Text Legibility

   • Use gradients placed behind your ice cream image to ensure the text is more legible.

6. Clip Duration

   • Adjust the duration of the clip to a couple of seconds.

7. Duplicate Clips

   • Duplicate the clip and remove text elements, then enlarge the ice cream image for a dramatic effect for reasons we'll explain later.

8. Highlight Key Selling Points

   • Highlight key selling points with three landscape view clips of ice cream and chocolate, stacking them vertically.

Step 2: Add Animations

1. Make Elements Move

   • Add the "Breathe" animation to the ice cream image to make it appear like it's coming towards the viewer.

2. Animate the Text

   • Apply the "Shift" animation to the text, setting it to "By Line" in a downward direction. Slow the animation speed for smoothness.

3. Repeat Animations

   • Apply the same "Breathe" effect to the enlarged ice cream image.

4. Animate Key Qualities

   • Use the "Rise" animation for key quality highlights, setting the direction downward.

5. Leave Some Elements Static

   • For the last two clips, leave them unanimated initially to provide room for different results based on potential future animations.

Step 3: Add Transitions

1. Seamless Transition

   • Between Clips 1 and 2, add the "Match and Move" transition, utilizing the large ice cream image for a smooth transition.

2. Circle Wipe Transition

   • Between Clips 2 and 3, and Clips 3 and 4, apply the "Circle Wipe" transition—both in and out respectively.

3. Match and Move Again

   • From Clips 4 to 5, use the "Match and Move" transition to ensure seamlessness.

4. Add a Blank Clip

   • Conclude your ad with a blank, darker-colored clip and try various transitions until you find the one that best suits your ad's ending tone.

Even if you're not an animation expert, you can still create a captivating ad like this one with these steps.

Thanks for watching! If you found this tutorial helpful, make sure to give it a thumbs up and subscribe for more design tips and tricks using Canva. Have a wonderful day!

Keywords

• Ice Cream Ad
• Canva
• Animation
• Text Effects
• Transitions
• Breathe Animation
• Circle Wipe
• Gradient

FAQ

Q1: Do I need prior animation experience to create this ad? A1: No, even if you're not an animation expert, you can still create a captivating ad using Canva's intuitive tools.

Q2: What font type should I use for the text? A2: Use a smooth font that complements the idea of smoothness in the ice cream.

Q3: How do I make the text more legible? A3: Utilize gradients behind the text to enhance its legibility against the background.

Q4: How long should each clip be? A4: Each clip should last a couple of seconds to keep the viewer's attention.

Q5: What transitions work best for this type of ad? A5: "Match and Move" and "Circle Wipe" transitions work well to make the ad seamless and engaging.