To truly succeed in networking, you need to ensure that you are connected with the right people. You might have the best profile and create amazing content, but if the wrong audience is seeing it, all your efforts could go to waste. It’s akin to Shakespeare writing in a locked dungeon—if no one ever gets to read his genius works, it’s as if they never existed.
Once you've identified and connected with the right people, focus on your activities. There are two critical forms of activities:
Under the Radar Activities: These are private messages you send to people. This could be through email, text, messenger, or direct messages (DM). These behind-the-scenes interactions are essential for building genuine connections and nurturing relationships.
Above the Surface Activities: This is the content you post publicly. It’s the visible part of your networking efforts. Here, your content should be engaging and relevant to your audience.
These activities work synergistically, enhancing your network and maximising your reach. Balancing both private interactions and public content ensures a comprehensive approach to effective networking.
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FAQ:
Why is it important to connect with the right people in networking?
What are "under the radar" activities in networking?
What are "above the surface" activities?
How do "under the radar" and "above the surface" activities work together?
What happens if the wrong audience sees my content?
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