Google Still Dominates Search Despite The Rise Of AI Platforms #llm #googlesearch
Science & Technology
Introduction
In recent years, AI search platforms like Perplexity have emerged, but their growth hasn't significantly disrupted Google’s dominance in the search engine landscape. Between May 2023 and 2024, Google saw a slight increase in desktop visits by 1.4%. While AI search platforms have experienced growth, they still operate on a much smaller scale than Google.
Research shows that Google's user engagement remains significantly higher compared to AI search platforms. For instance, Google boasts approximately 290 times more search users than Perplexity. Despite the novelty of AI-driven search engines, the majority of users still prefer traditional search methods. In fact, there has only been a modest 2% growth in the number of users adopting AI platforms over the past year, indicating that most individuals continue to rely on established search engines.
Keywords
- AI search platforms
- Perplexity
- Dominance
- User engagement
- Search users
- Traditional search engines
- Growth
FAQ
1. How much did Google’s desktop visits increase from 2023 to 2024?
Google's desktop visits increased by 1.4% from May 2023 to 2024.
2. How does Google’s user base compare to that of Perplexity?
Google has approximately 290 times more search users than Perplexity.
3. What percentage of growth have AI platforms seen in the last year?
AI platforms have seen a modest growth of only 2% in user adoption over the last year.
4. Why haven't AI search platforms disrupted Google significantly?
Despite their growth, AI search platforms still operate on a smaller scale, and user engagement with traditional search engines remains high. Most users continue to prefer conventional search methods.