On the first day, I began by researching a niche for my YouTube Shorts channel. You have the option to choose between an entertainment niche or an educational niche. I decided on an entertainment niche because it's easier to grow and doesn't require a large fan base for success. Within the entertainment niche, I also had to choose between repurposed content or original content and I opted for repurposed content.
To find viral content, I opened YouTube in a private window and scrolled through the Shorts feed for about an hour, identifying the types of shorts that were viral. It's essential to look for high-engagement shorts by analyzing the views to likes ratio. From 20 of the most viral shorts, I noted the most popular niche, which turned out to be sports. Since football is the most popular sport, I chose it for my channel.
Using tools like vid IQ, you can check the search volume and competition for your niche. Alternatively, you can search for the main keyword on YouTube, filter to videos published this week, and check their engagement. You can also use Google Trends to verify if your chosen niche is trending.
After brainstorming a few names, I selected one that was simple and easy to remember. Then, I created a logo and banner using Photoshop, but free alternatives like Photopea or Canva work just as well. Branding is not crucial here, so keep it simple and quick.
Before creating my first short, I spent hours analyzing what works in my niche, such as video styles, editing styles, and effective titles. I decided to focus on "best football moments" as it attracts both avid fans and casual viewers.
I used Adobe After Effects for editing, but free alternatives like CapCut are also good. I watched high-engagement long-form videos to find moments to include in my shorts. I ensured to find and use original videos to maintain high quality and avoid watermarks. It's crucial to add edits to repurposed content to avoid being flagged for reused content.
I posted my first short and set a goal to upload one short per day. The more shorts you post, the higher the chances of going viral. I aim to post one to three shorts daily without overwhelming the audience.
Over the next several days, I focused on creating and experimenting with new content within my niche, and refining my editing techniques. Improving retention is key, as it measures how much of your video viewers are watching. After 30 days, you'll know what works and can double down on successful content.
After a week of posting, my channel reached around 4,000 views on the first day and 8,800 views on the second day. It's normal for new channels to have fluctuating views as YouTube tests different audiences. Peaks in views happen, but they can flatten out quickly. Monitor the performance and stay patient for YouTube to find the right audience.
Practice Content Research
When consuming content, analyze what successful channels are doing—how many videos they uploaded, editing tricks, hooks, etc. Practicing this will improve your perspective and your content over time.
Don’t Overthink Views and Likes
Focus on learning from each short you create and improving the next one. YouTube may not push your content immediately into the algorithm, so patience is key.
It Takes Days to Have Overnight Success
Understand that overnight success can take days. A viral video might take over ten days to get pushed into the algorithm. Focus on the quality of your content and let YouTube work its magic.
If you face any struggles, comment your concerns, and I’ll help in future videos.
1. How do I find viral content for my niche?
Use the YouTube Shorts feed in a private window and analyze high-engagement shorts by looking at the views to likes ratio.
2. What tools can assist in niche research?
Vid IQ and Google Trends are useful tools for checking search volume, competition, and trending topics in your niche.
3. Is branding important for a new channel?
While branding is important, it should not take up much time. Use simple and easy-to-create logos and banners to get started quickly.
4. How often should I post shorts?
Aim to post one to three shorts daily, ensuring a balance between content volume and viewer engagement.
5. What if my shorts aren’t getting any views?
Be patient. YouTube may take time to push your content into the algorithm. Wait a few days before deciding to delete or repost.
6. What can I do to improve my shorts?
Focus on improving retention rates, experimenting with different content styles, and refining your editing techniques based on what works well.
7. What should I analyze in successful channels?
Look at their video quantity, content ideas, editing tricks, and hooks to understand how they achieved their success.
In addition to the incredible tools mentioned above, for those looking to elevate their video creation process even further, Topview.ai stands out as a revolutionary online AI video editor.
TopView.ai provides two powerful tools to help you make ads video in one click.
Materials to Video: you can upload your raw footage or pictures, TopView.ai will edit video based on media you uploaded for you.
Link to Video: you can paste an E-Commerce product link, TopView.ai will generate a video for you.