How I create hooks that go viral on IG (easy mode)

Introduction

Creating viral content on platforms like Instagram requires grabbing the viewer's attention right from the start. After spending the last year analyzing the best first two sentences from some of the most viral videos by creators like Cardinal Mason, Mino Lee, Devon Jath, and even myself, I've discovered a repeatable pattern that can help make your videos just as viral. Let's dive into the secrets behind crafting the perfect hook for your videos.

The Importance of the First Sentence

The first sentence of your video acts as the hook that captures the viewer's attention. A well-crafted hook is critical because it significantly affects the retention rate of your video. A good retention rate means viewers are watching your content longer, decreasing the drop-off at the start.

Typically, the average retention graph shows a steep drop-off at the beginning, while viral videos maintain a much steadier retention rate. The key takeaway is clear: if you have an irresistible hook, viewers are more likely to stick around to absorb all the valuable content you offer.

Pattern for Effective Hooks

Upon analysis, there's a common pattern seen in the first sentences of many viral videos: they present an extreme result or a problem that the creator is going to fix. Here are some examples:

Example: "Here’s a side hustle for broke teenagers: you can make $ 500 a day with just a phone and a laptop."
- This sentence highlights an extreme result that resonates with the target audience, instantly sparking interest.
Example: "If there’s one piece of advice you can take about making money, please let it be this."
- This statement effectively builds curiosity and encourages viewers to ponder the advice being offered.

Additionally, using the word "you" directly addresses the viewer. This makes them feel as though the content is personalized and tailored for their benefit. Using extreme words like "quickly," "exactly," or "passively" can further enhance the impact of your hook.

Crafting the Second Sentence

The second sentence is equally vital, as it serves to alleviate any objections the viewer may have while watching the video. Responding to the viewer's probable thoughts can significantly enhance engagement.

For example:

First sentence: "Here’s a side hustle for broke teenagers: you can make $ 500 a day with just a phone and a laptop."
Second sentence: "And no, I'm not talking about SMA, crypto trading, or anything like that."

In this way, the creator addresses and counters potential viewer doubts before they can form. This assurance can compel the audience to stay engaged, as they are now curious about the surprising approach or alternative being presented.

Another effective approach:

First sentence: "If there's one piece of advice you can take about making money, please let it be this."
Second sentence: "If you're wondering why you should listen to me, I became a millionaire at 24 and make hundreds of thousands in profit each month."

Again, the second sentence counters skepticism by establishing credibility and emphasizing qualifications.

Recap

To create an impactful viral hook on Instagram, follow this two-step format:

First sentence: Present an extreme result or a compelling problem that seems almost outrageous or impossible.
Second sentence: Tackle and dispel any potential objections the viewer might have.

By adopting this structured approach, you can significantly increase your chances of creating viral content.

For those looking for more in-depth strategies for growing on social media and monetizing your audience, I highly recommend watching related videos that break down concepts like the viral funnel and content systems.

Keyword

Keywords: viral hooks, Instagram, content creation, viewer retention, first sentence, second sentence, addressing objections, extreme results, personalized content, social media growth.

FAQ

1. What is a hook in a video? A hook is the first sentence or introduction of a video designed to capture the viewer's attention.

2. Why is the first sentence important? The first sentence sets the tone for the video and significantly influences viewer retention. A strong hook can keep viewers engaged longer.

3. What should I include in my second sentence? Your second sentence should address any potential objections or doubts the viewer might have after the initial hook.

4. How can I make my hooks more engaging? Using personalized language, extreme words, and addressing the audience directly can increase engagement and interest.

5. Can I apply this technique to other platforms besides Instagram? Yes, the principles of crafting effective hooks and addressing viewer objections apply to various social media platforms.