How I make (viral) Dropshipping UGC ads using AI.
Education
Introduction
Creating User-Generated Content (UGC) videos for dropshipping can be a game-changer in your marketing strategy. In this article, I will guide you step-by-step on how to leverage AI to create viral UGC ads that can boost your eCommerce store’s sales, all while keeping costs manageable.
Introduction to UGC Ads
In the world of eCommerce and dropshipping, UGC ads have proven to drive conversion rates significantly. These ads generally showcase real users interacting with products, creating a sense of authenticity that resonates with potential buyers. However, sourcing genuine UGC can often be expensive and time-consuming, especially for startups. That's where AI comes into play, allowing you to create cost-effective and high-quality video content.
You can either read through this tutorial or just visit TopView.ai and leave the grunt work to us!
Step 1: Crafting a High-Converting Script
The first step in your UGC video creation process is to develop a compelling script. A high-converting script usually contains three key components:
- The Hook: This is designed to grab attention, often by posing a question or a bold statement that speaks directly to your target audience.
- Details: This section highlights your product's features and benefits while showcasing the value it brings to potential customers.
- Call to Action: Finally, you must guide viewers on what to do next, be it visiting your website or making a purchase.
- Or provide the product URL and let TopView do the rest: TopView has a database of millions of popular hooks, and analyzes the existing popular UGC ADS through Ai to match the most suitable hooks for your advertisement.
Finding Inspiration
To create your script, you should research successful advertisements in your niche. Tools such as Facebook's Ad Library can help you find ads related to your product. Watch those ads, focusing on their hooks and overall messaging. Pay attention to what grabs your attention and appeals to your target demographic.
Step 2: Transcribing and Utilizing AI Tools
Once you have your hook selected, you can use an automatic transcription service to capture the spoken text. Websites like Transcriber help convert video or audio to text, allowing you to create a script without making any errors.
Using ChatGPT for Script Generation
After obtaining your hook and relevant product information, you can guide AI tools like ChatGPT to generate a comprehensive advertisement script. Provide the AI with the hook, product name, features, and solutions to craft a persuasive ad script that aligns perfectly with your brand voice.
Some of our tools are based on ChatGPT, come and try them out!
Step 3: Creating Your UGC Videos
Option 1: Paid UGC AI Creators
For an optimal output, I recommend using a paid service like Ari Ads. This tool allows you to create unique UGC videos using actors who will deliver your script in a natural manner. Priced around $ 120 for ten videos, it's a cost-effective way to produce professional-looking advertisements.
Option 2: Free Alternatives
If you’re on a tight budget, consider using 11 Labs, a text-to-speech AI that converts your script into a voiceover. Once you have your voiceover ready, you can download relevant product videos from platforms like TikTok and edit them together using free video editing software like CapCut.
Editing Your Videos
Start by uploading your video clips and voiceovers into a video editing software. Trim unnecessary sections, create captions, and swap in AI-generated visuals if needed. Tools like Art Guru can help you create face-swapped images to add variety to your UGC.
Add transitions, customize captions to draw attention, and refine the video quality through retouching tools available in editing software.
Final Touches
Once your video has been edited, it’s always beneficial to watch it over and make final adjustments. Ensure that your call to action is clear.
Conclusion
By following these steps, you can effectively create viral dropshipping UGC ads using AI, expand brand awareness, and drive sales while keeping the production costs low. The power of AI in marketing is monumental, and utilizing these strategies can significantly enhance your eCommerce efforts.
Keywords
- UGC ads
- Dropshipping
- AI video creation
- Scriptwriting
- eCommerce marketing
- Video editing
- Text-to-speech
FAQ
Q1: What is UGC?
A: User-Generated Content (UGC) refers to any form of content—text, videos, images—created by users or consumers rather than brands.
Q2: How can I create UGC ads using AI?
A: You can use AI tools to generate scripts, create voiceovers, and even produce videos featuring actors that represent your target audience.
Q3: Is using paid services better for UGC?
A: Paid services often yield more professional results, but budget-friendly methods are available if you’re looking to save costs.
Q4: What tools do you recommend for video editing?
A: Tools like CapCut and Art Guru are user-friendly options for editing videos and enhancing visual quality.
Q5: How important is the script for a UGC ad?
A: A compelling script is crucial as it dictates how effectively you can capture your audience’s attention and persuade them to take action.