How I Organically Reached 100M+ Impressions in 10 Months

Introduction

Introduction

Before diving into this article, I want to assure you that the title is not clickbait. This piece outlines exactly how I was able to achieve over 100 million impressions on Twitter purely through organic methods, without spending a single dollar. If you desire the takeaway right away: I developed relationships with influencers on Twitter, collaborated with them, and they helped share and promote my content.

Building Relationships with Influencers

Right from the start, I reached out to various influencers on Twitter, engaging with those who had substantial followings (150k-200k followers). These weren't celebrities but rather ordinary people managing popular niche accounts. For example, there are accounts like "So Relatable" that tweet relatable content and amass millions of followers. The core idea was to create genuine relationships with these influencers.

Joining Influencer Groups

One of my breakthroughs came when I joined a GroupMe chat comprising 55 influencers, each with over 100k followers. We all collaborated, retweeting and sharing each other's content to benefit mutually. The concept was akin to a supportive community, leveraging each other's audiences for organic growth.

From Skateboards to Social Media

Before venturing into digital marketing, I had a skateboard and longboard clothing business. Inspired by brands like Ivory Ella, which successfully used influencer marketing to sell shirts, I applied the same principles to scale my Twitter presence.

Connecting and Collaborating

Using my people skills, I sent direct messages to around 100 accounts, creating conversations and building friendships with influencers. After establishing a bond, I genuinely supported their endeavors, which reciprocally helped me. One notable influencer even gifted me an account with 10k followers, which escalated my Twitter journey.

Content Strategy

The key to retaining and growing followers was sharing relatable, engaging content. For example, during the Pokemon Go craze, I posted a tweet about a restaurant sign related to the game, which went viral. Similarly, my content revolved around humor, current events, and trends. Consistent, engaging content led to significant impressions and interactions.

Promotion and Monetization

With the increased visibility, I began promoting products for brands, earning a base fee plus commissions. For instance, I worked with a clothing brand that paid me $ 400 a week to promote their apparel. They saw a substantial return from my tweets, and I garnered high engagement and click-through rates.

Analyzing Performance

For transparency, here's a glimpse into the analytics:

• August 2016: 800k impressions, 10k profile visits.
• July 2016: 6 million impressions, 25k profile visits.
• Viral Tweet: 1.7 million impressions, 200k engagements, 70k retweets.

My analytics highlighted the efficacy of organic growth strategies.

Conclusion

My success on Twitter was rooted in understanding social media, building genuine relationships, and delivering valuable content. A key takeaway is to focus on the "social" aspect of social media. Engage in meaningful conversations, add value, and avoid being overly promotional. This approach not only boosts your visibility but fosters a loyal audience.

Keywords

• Influencer Marketing
• Twitter Growth
• Organic Impressions
• Social Media Strategy
• Building Relationships
• Viral Tweet
• Organic Growth
• Content Strategy
• Engagement
• Monetization

FAQ

Q: How did you start growing your Twitter account organically? A: I began by establishing relationships with influencers, joining groups, and collaborating for mutual benefit.

Q: What type of content works best for growing a Twitter account? A: Relatable, engaging, and timely content tends to perform best. Examples include humorous posts, current event commentary, and trending topics.

Q: Did you spend any money on Twitter ads? A: No, all my growth was achieved organically without spending any money on ads.

Q: How did you monetize your Twitter following? A: Brands paid me to promote their products due to my high engagement rates. I earned a base fee plus commissions.

Q: What tools did you use to manage your Twitter activity? A: I used TweetDeck and was part of a GroupMe chat for coordinating with other influencers.

Q: Can you still achieve similar results on Twitter today? A: While some dynamics may change, the core principles of relationship-building and engaging content remain effective for organic growth.