If you've never been able to go viral on TikTok or you might have gone viral in the past and you've been struggling to go viral since, this is going to be the best article you've ever read. By the end, you're going to know exactly what you need to do to explode on TikTok with the current algorithm. I'll share with you what kind of content you should be creating, where to find viral ideas, and much more. This advice helped one creator gain over 880,000 followers and another to gain over 120,000 followers at the age of 60. So, what's your excuse?
First, you need to change how you think about getting views on TikTok. You only get views if people are interested in your content. This depends on several factors:
People make the mistake of thinking these factors remain constant, but they don't. For example, content on the Olympics will get many views now but not in 6 months. You need to research whether people are currently interacting with the type of content you want to create.
Do a search on TikTok, click into the filters, and go to the '7 days' option. If the videos showing up don't have as many views as you would like, it's time to choose a new topic.
TikTok's studio recommendations can provide a goldmine of information:
This allows you to quickly generate post ideas, understand what formats and lengths are working, and what topics are hot. If your content matches these criteria, it will likely skyrocket in views because there’s a large target audience for it.
Another way to gather content ideas is by using TikTok on a desktop. Go to the 'Explore' section, only available on desktop, which shows trending content across various niches.
You can see what’s trending, what’s popular, and get insights into what is working for other creators. This way, you don't end up posting something that gets low views. Instead, you know precisely what content to create that aligns with TikTok's current trends.
When creating videos, break them into chunks to keep the audience engaged:
Consider the viewer’s experience. Every 3-5 seconds, they will decide if they want to keep watching, so keep them engaged with constant changes and re-hooks. This is vital to hypnotize them into watching.
If 70% of people aren’t watching the first 3 seconds of your video, TikTok won't push your content. Focus on:
Effective hooks and maintaining a flat retention graph are key to going viral.
Imagine how much easier it would be to grow on TikTok if you had someone who could look at your content and provide personalized critiques and advice. If you think this would be helpful, check out the video linked below.
Q1: How do I find out if a topic is currently relevant on TikTok?
A: Use TikTok’s search function, apply the '7 days' filter, and check if the top videos have a substantial number of views. If they don't, the topic isn’t currently relevant.
Q2: What kind of content format works best?
A: It varies, but it’s essential to keep your video engaging with constant clip changes and re-hooks every 3-5 seconds for shorter videos and every 7 seconds for longer videos.
Q3: How often should I re-hook the audience?
A: Every 3-5 seconds for short videos and every 7 seconds for videos longer than 60 seconds.
Q4: What if my videos are still not getting views despite following these tips?
A: Check your topic’s relevance, improve your hooks, and ensure your retention graph is flat. Re-create topics that are trending and make sure your first 3 seconds are engaging to retain viewers.
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