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    how to grow on IG & TikTok as an ARTIST (ft. @MarleneVega)

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    How to Grow on IG & TikTok as an Artist (ft. @MarleneVega)

    Are you an artist struggling to gain traction on social media platforms like TikTok and Instagram? Many artists are resistant to becoming content creators, but they may be missing out on opportunities to grow their following and gain exposure. In this article, we will explore how to sustainably post short-form content across multiple platforms and manage your time as a part-time artist. We will also discuss the experiences of Marlene Vega, a Mexican-American artist who has successfully grown her art business utilizing just her phone and short-form videos.

    Step 1: How to Grow Your Following as an Artist on Instagram and TikTok

    Marlene Vega, with over 100,000 followers on Instagram, shares her journey of growth on the platform. She initially started posting art-related content in 2019 as a hobby on her personal account. Gradually, her account started to grow, and she realized that her art could become a realistic career option. However, she faced challenges as the algorithm changed, and engagement began to decline.

    To adapt to these changes, Marlene shifted her focus to short-form video content, such as Instagram Reels and TikTok. She was initially resistant to becoming a content creator but recognized that it could help her grow her following and reach a wider audience. By posting more video content, she saw her Instagram numbers start to grow.

    Marlene also discovered the benefits of cross-posting her content on multiple platforms. While Instagram was her main focus, she expanded to TikTok and realized that it helped drive growth on both platforms. Additionally, Marlene found that utilizing trending sounds and audios on TikTok helped boost her visibility and engagement.

    Step 2: Summarizing the Article - Keywords

    • Artists and social media
    • Growing a following
    • Short-form video content
    • Cross-posting on multiple platforms
    • Utilizing trending audios

    Step 3: Frequently Asked Questions (FAQs)

    Q: Do I have to become a content creator to grow my following as an artist? A: While it is not necessary, being a content creator can help you reach a wider audience and grow your following on platforms like Instagram and TikTok.

    Q: Is it important to post consistently on social media to grow as an artist? A: Posting consistently can help maintain engagement with your audience and increase your visibility on social media platforms.

    Q: How can I manage my time as a part-time artist with a full-time job? A: Balancing a full-time job and art can be challenging, but setting aside dedicated time for art, utilizing short-form video content, and leveraging cross-posting can be effective strategies.

    Q: How can I overcome my resistance to filming videos and being in front of the camera? A: It's common for artists to feel shy or introverted when it comes to filming videos, but gradually challenging yourself and finding ways to make it more comfortable, such as filming snippets or using voiceovers, can help you ease into it.

    Q: Can I monetize my art on platforms like Instagram and TikTok? A: Yes, you can monetize your art through collaborations with brands, selling merchandise, or utilizing affiliate links. These income streams can help support your art business.

    Q: How do I find trending audios and sounds on TikTok? A: Exploring the "Sounds" section on TikTok and saving popular audios to your library can help you stay up-to-date with trending sounds and incorporate them into your TikTok content.

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