For reference, I have achieved multiple millions of views on TikTok in just a few months. Posting TikTok Shop videos, where you're actually selling something, can be even harder to garner views compared to regular content. From my experience with TikToks, here is the best indicator of whether or not your video is likely to go viral.
Watch Time and Completion Rate:
A small percentage of people watching the full video is a likely indicator that your video will not go viral. For example, if less than 2% of viewers watch the full video and the average watch time is only around 4.22 seconds, your chances of going viral are slim.
On the other hand, if a higher percentage of people are watching the full video and the average watch time is almost doubled, your video has a much better chance of going viral.
As a general rule of thumb, aim for at least 5 seconds of average watch time and a couple of percent of viewers watching the full video for a better chance of virality.
Data Illustrations:
Here is an example of a video that’s probably not going to go viral:
Contrast this with a video likely to go viral:
Final Words:
Q1: What is the best indicator for a TikTok video going viral? A1: The best indicators are the average watch time and the percentage of viewers who watch the full video. Aim for at least 5 seconds of average watch time and a couple percent of viewers watching the full video.
Q2: Can TikTok Shop videos go viral easily? A2: TikTok Shop videos are generally harder to get views as you're selling something, but it is not impossible. The same indicators for viral potential apply.
Q3: What is considered a poor watch time for a video that won't go viral? A3: If the average watch time is around 4.22 seconds and less than 2% of viewers watch the full video, the chances of it going viral are low.
Q4: Is it possible for a video with low watch time to still go viral? A4: While not impossible, the odds are significantly against a video with low watch time going viral. It usually aligns with higher engagement rates.
Q5: How can I improve my TikTok video performance? A5: Focus on increasing the watch time and the completion rate. Make engaging, concise, and compelling content that captures attention early and holds it throughout the video.
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