How to Organically Grow Your Business on TikTok 2024

Introduction

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Do you think getting viral on TikTok is just a matter of luck? Think again. Anyone can achieve TikTok fame with the right strategy. In this article, we'll delve into how to make your business famous on TikTok with organic marketing strategies. Stick around to the end for tips and tricks.

If you want success on TikTok this year, pay attention to these five key strategies that will help you get your business viral:

Understand TikTok's Mechanics and Motives

While TikTok is a social media app, it's also a business designed to make money. TikTok achieves this by selling ads, which requires getting more views and users on their platform. This means if your content keeps people engaged, TikTok will reward you by pushing your videos to more viewers.

Five Key Strategies to Go Viral on TikTok

Use Good Hooks

Whether you're a personal brand or a faceless page, good hooks are essential to grab viewers' attention. There are three types of hooks:

Visual Hooks: Use an amazing view, someone doing something dangerous, or someone crying to capture attention immediately.
Audio Hooks: Make use of controversial statements or trending songs to grab attention and evoke emotions, encouraging viewers to watch longer.
Text Hooks: Use on-screen text to introduce your topic or statement. For example, "This speech changed my life" will prompt viewers to stick around to see why.

Use Call to Actions

Calls to action (CTAs) in your videos or the captions encourage viewers to engage. The most effective CTA focuses on getting shares, which greatly benefits the algorithm. Additionally, prompt viewers to comment or follow, as engagement helps your video get pushed more by TikTok.

Get More Engagement

Engagement goes hand-in-hand with the previous points. Using controversial hooks and effective CTAs will naturally lead to more comments, likes, and shares, signaling to the algorithm that your content is worth spreading.

Watch Time

A good watch time is crucial. TikTok favors videos that keep viewers on the platform longer. To boost your watch time, use engaging content tailored to your niche, whether through pop-ups, clips of controversial statements, or other creative methods.

Learn from Others

Don't try to reinvent the wheel. Analyze what has already worked for others in your niche. Use their viral content as inspiration. Pivot on their ideas and improve upon them by adding your unique twist.

Keywords

Organic Marketing
TikTok Fame
Visual Hooks
Audio Hooks
Text Hooks
Call to Actions
Engagement
Watch Time
Viral Videos
Content Strategy

FAQ

How important are hooks in TikTok videos?

Hooks are crucial as they capture viewers' attention immediately, making them more likely to watch the video to the end.

What type of calls to action should I use?

Focus on CTAs that encourage shares, comments, and follows, as these actions significantly benefit the TikTok algorithm.

How do I ensure I have good watch time?

Create engaging, interesting content tailored to your audience. Utilize pop-ups, controversial statements, and consistent lighting changes to keep viewers glued.

Should I copy viral content?

No, but you can draw inspiration from what's working. Analyze successful content and adapt it to fit your brand with your unique perspective or enhancements.

What’s TikTok's primary motive for promoting videos?

TikTok wants to keep users on the platform as long as possible, as this increases their ad revenue. Content that observes this will naturally get promoted more.

Conclusion

Now that you know how to go viral on TikTok, the next step is to start creating. The sooner you begin, the earlier you can start building a dedicated following. Execute these strategies and leave everyone wondering how you did it.

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