I've Spent More Than 30M on Facebook Ads - Here's What You Should Know - FB ads course (2024)

I've Spent More Than 30M on Facebook Ads - Here's What You Should Know - FB ads course (2024)

Introduction

Hi everyone! Today I’m ecstatic to share something special. Initially, I planned on monetizing this content, but I opted to give it away for free to provide you with immense value. After spending over $ 30M on Facebook ads across various verticals—social gaming, e-commerce, SaaS businesses, local businesses, and more—I’ve acquired lessons that I’m eager to share. This comprehensive two-hour course is designed to offer you everything you need to get started with Facebook ads, including optimization techniques and targeting strategies. Let's dive in!

Understanding Facebook Ads

Before jumping into technical aspects like targeting and optimization, let’s discuss Facebook ads from a broader perspective.

1. Types of Ads:

   • Inbound vs Outbound Ads: Inbound ads target high-intent users who are actively searching for your product, like Google Ads. Outbound ads, such as those on Facebook, target users who aren’t actively looking to buy but stumble upon your product while browsing.

2. Ad Structure:

   • Business Manager: Contains Ad Accounts.
   • Ad Accounts: Contain Campaigns.
   • Campaigns: Contain Ad Sets.
   • Ad Sets: Contain Ads.

3. Facebook Ad Objectives:

   • Always set objectives like conversions and optimize for them rather than auxiliary metrics like page views or add to cart actions.

4. Key Performance Indicators (KPIs):

   • Cost Per Click (CPC), Cost Per Mille (CPM), Frequency, Reach, Click-Through Rate (CTR), Conversion Rates, etc.

Getting Started

1. Set up your Business Manager:

   • Create multiple ad accounts under one Business Manager to mitigate risks associated with account bans.

2. Setting Up the Pixel:

   • Essential for tracking user behavior on your website and improving ad delivery.
   • Utilize tools like Google Tag Manager or use direct implementations via CMS integrations.

3. Compliance:

   • Understand Facebook’s advertising principles to avoid account bans.
   • Ensure ad content is ethical, non-deceptive, and provides value to users.

Building Campaigns

1. Campaign Objectives:

   • Choose "Sales" for 99% of your campaigns to maximize conversions.

2. Ad Set Configuration:

   • Budget: Set daily budgets for consistent results. Start low and scale based on performance.
   • Targeting: Targeting can be broad or specific. Use demographics, interest groups, and custom audiences for better targeting.
   • Placement: Use manual placements to test different ad locations.

Creating Effective Ads

1. Ad Components:

   • Media (Image/Video), Primary Text, Headline, Description, CTA Buttons.
   • Optimize ad visuals for different placements (Facebook feed, Instagram stories, etc.).

2. Using Existing Posts:

   • You can use existing posts to retain engagement metrics while scaling campaigns.

Optimization Techniques

1. Scaling Campaigns:

   • Always scale by 20% increments daily for consistent performance.
   • Consider horizontal scaling by targeting new audiences and geographies.

2. Common Pitfalls:

   • Avoid account bans by maintaining compliance.
   • Keep your ads fresh to combat ad fatigue.
   • Ensure your funnel’s economics are viable before optimizing ad metrics.

Conclusion

I hope this mini-course helps you gain a deeper understanding of Facebook Ads. Whether you're starting or looking to scale, remember to keep learning and optimizing. The key to success in Facebook advertising lies in continuous learning and adapting to the ever-evolving landscape.

Keywords

• Facebook Ads
• Advertising
• Campaigns
• KPI
• Conversion Optimization
• Ad Structure
• Business Manager
• Targeting
• Pixel Setup
• Compliance
• Ad Fatigue
• Scaling

FAQ

Q1: What are the essential components of a Facebook ad campaign?

A1: The essential components are Business Manager, Ad Accounts, Campaigns, Ad Sets, and Ads.

Q2: How should I set up my initial ad budget?

A2: Start with a low daily budget and scale based on performance. Increase budgets by 20% daily if results are positive.

Q3: What should I optimize my campaigns for?

A3: Always optimize for key conversion metrics like purchases, leads, or total sales, rather than auxiliary metrics like clicks or views.

Q4: How do I ensure my Facebook ads are compliant?

A4: Understand and adhere to Facebook’s advertising principles to avoid bans. Create ethical, non-deceptive ads that provide real value.

Q5: What is a good CTR for Facebook ads?

A5: A good click-through rate (CTR) is generally above 1%. Lower CTRs might require changes to ad creatives or targeting strategies.