✨ Insights Copilot 2.0: Democratizing Social Listening for Novice Users

Introduction

Hello everybody, welcome back to the main stage at Social Listening Tech Demo Day! Today, we're exploring something novel and transformative in the social listening landscape - the updated Insights Copilot by Yusan. Our hosts for this segment, Alex and Jena, are set to provide a deep dive into the brand-new functionalities that come with this update.

Introduction to Yusan

Yusan is not just another social listening platform - it’s an innovative tool for deep consumer insights. Leveraging social data, Yusan allows businesses to decode detailed information about their consumers, including:

• Who they are
• What they do
• What they say

Yusan's robust AI capabilities help in text and image analysis, providing a comprehensive understanding of consumer interactions in the digital sphere. The platform is trusted by major brands and agencies worldwide and has garnered excellent reviews from both industry analysts and customers.

Generative AI: The First Insights Copilot

Yusan was the pioneer in introducing Insights Copilot, a generative AI assistant designed for social listening. Its goal? To help users ask any question about their social listening data and receive reliable answers, backed by social media post examples—thereby mitigating issues common to large language models like hallucinations.

The Major Update: Insights Copilot 2.0

After more than a year in production, Yusan has unveiled a significant update to Insights Copilot. This new version addresses prior limitations and incorporates new features based on user feedback.

Live Demo Highlights

During the demo, Jena illustrated the capabilities of Insights Copilot 2.0 with real-time data—analyzing posts and comments about the electric car brand, Polestar. Here are some remarkable insights from the demo:

1. Consumer Complaints Analysis:

   • Keywords identified included high pricing, poor quality and design, and software issues.
   • Each complaint category was backed by actual social media post examples.

2. Dynamic Trend Analysis:

   • Users can visualize complaints over time, observing trends through comprehensible charts and graphs.
   • Insights Copilot supports various visual formats, including bar charts and pie charts, to display data for final reporting.

3. Geographical Analysis:

   • The tool can differentiate brand perception between distinct regions, such as Germany and the US, and provide comparative analyses.
   • It efficiently narrows down insights from vast datasets through meticulous filtering.

The Key Takeaways

Speed and User Experience: The update significantly enhances user experience, speeding up the journey to actionable insights. It's particularly beneficial for novice users who may not be familiar with complex data analysis dashboards.

Trustworthy Insights: By providing references and not merely summaries, the insights offered by Copilot are trustworthy and verifiable.

Comprehensive Response: Beyond data summaries, it allows deep qualitative and quantitative analysis.

Inclusive Questioning: One of its standout features is the ability to ask any question within the conversational interface, removing the need to navigate multiple dashboards.

Try it Yourself

If you're interested in experimenting with these capabilities firsthand, Yusan is offering demos and free trials. You can visit Insightscopilot.com to register and explore the new insights Copilot in a practical setting.

Keywords

Generative AI, Social Listening, Consumer Insights, Yusan, Social Media Analysis, Dynamic Trend Analysis, Geographical Comparison, Visual Data Representation, Polestar, User Experience.

FAQ

Q: What languages does Insights Copilot support?
A: Insights Copilot supports over 90 languages. Users can ask questions and analyze mentions in a variety of languages.

Q: Can I filter insights based on specific regions or geographies?
A: Yes, you can filter mentions by region or geography to tailor your insights to specific markets.

Q: Is the data visualization dynamic and customizable?
A: Absolutely. The Insights Copilot allows users to visualize data in different formats such as bar charts and pie charts, providing flexibility for reporting and analysis.

Q: Does the Insights Copilot provide reference points for its answers?
A: Yes, one of the key benefits of Insights Copilot is that it provides references, ensuring the insights are backed by real social media posts to verify accuracy.

Q: How does Insights Copilot enhance the experience for novice users?
A: The update simplifies the user experience by enabling conversational interfaces, facilitating faster and more intuitive data analysis without the need for navigating complex dashboards.