Introducing MailerLite's new Landing Page builder!

Introduction

Overview and Introduction

In today’s session, we'll be exploring MailerLite’s new Landing Page Builder. We will cover the basics of landing pages, compare the Legacy editor with the new editor, and delve into a live demo showcasing the various features and functionalities. Additionally, we will look into tips and strategies for optimizing your landing pages and address some of the pre-submitted and live questions from participants.

Key Differences: Landing Pages vs. Websites

Landing Pages

• Typically a single web page designed with a specific purpose.
• Goals include capturing leads, getting subscribers, or driving conversions.
• Focused message, minimal navigation, and a clear call to action.

Websites

• Collection of interconnected web pages under a single domain.
• Includes multiple sections like homepage, about page, contact page, blog, etc.
• Provides comprehensive information about a business or store.

Versatility and Uses of Landing Pages

Common Uses

1. Lead Generation: Collecting subscriber emails in exchange for an ebook, PDF, discount, etc.
2. Surveys and Feedback: Gathers anonymous feedback or insights.
3. Event Registration: Promotes events, collects RSVP lists, and includes details such as countdown timers.
4. Contests and Giveaways: Collects emails for contest entries.

Access and Availability

• Both free and paid users can create landing pages.
• Free plans offer limited features and the allowance for one website and ten landing pages.
• Growing business and advanced plans offer unlimited websites and landing pages.

Comparison: Legacy vs. New Editor

Legacy Editor

• Available for older landing pages.
• Remains in use for pages created before the new Builder’s launch.

New Editor

• Integrated into the new MailerLite platform.
• Offers advanced features, improved customization options, and AI-powered tools.

Live Demo: Exploring the New Landing Page Builder

Features

1. AI-Powered Landing Page Generator: Available for advanced plans, allows quick creation of landing pages by answering a few questions.
2. Template Library: Offers pre-made templates and sections, and drag-and-drop functionality.
3. Custom Sections: Users can build sections from scratch by dragging columns and adding various elements.
4. AI Text and Image Generation: Helps generate text and images suitable for your landing page through AI prompts.
5. Brand Styles: Unified settings for background colors, fonts, CTA buttons, and more.
6. Silent reCAPTCHA: Protects forms from spam without requiring visible verification.
7. Animations: Basic animations to enhance user engagement.

Custom Domains and AB Testing

• Custom Domains available for growing business and advanced plans.
• AB testing allows comparison of multiple versions of a landing page to optimize performance.

Additional Features

• Integration with e-commerce stores.
• Customizable events and product showcases.
• Acknowledgement of developing features like Stripe integration.

Landing Page Best Practices

1. Custom Domains: Utilize custom domains to maintain branding consistency.
2. AB Testing: Employ AB testing to find the most effective landing page variations.
3. Promote Products: Integrate e-commerce to feature and promote products directly on the landing page.

FAQ

What is silent reCAPTCHA? Silent reCAPTCHA protects forms from spam by performing verification on the backend without requiring users to complete a CAPTCHA challenge visibly.

Can I edit the mobile view of my landing page? As of now, editing the mobile view independently is not possible, but it is mobile-friendly by default. This feature is being considered for future development.

How can I use Zoom with MailerLite? You can share Zoom event details by adding the invitation link to the success page, directing users to an external URL, or using campaigns and automation.

Are there new analytics or reporting capabilities? The new Builder maintains the same analytics and reporting capabilities as before.

Can I integrate Stripe for payments on my Landing Page? Currently, Stripe integration is being developed and will be available in the new Builder soon.

Keywords

• MailerLite’s New Landing Page Builder
• AI-powered tools
• Lead Generation
• Event Registration
• Custom Domains
• AB Testing
• Silent reCAPTCHA
• E-commerce integration

FAQ

What is MailerLite’s New Landing Page Builder? The New Landing Page Builder is an upgraded tool on MailerLite’s platform designed to simplify the creative process, offering AI-powered text and image generation, pre-made and customizable sections, and advanced features for creating professional landing pages.

What are the benefits of using landing pages? Landing pages are focused on specific goals such as capturing leads, driving conversions, or promoting events, offering a clear call to action with minimal navigation, which makes them a powerful tool for targeted marketing.

Are there customization options in the new Builder? Yes, the New Builder offers extensive customization including AI tools, brand styles, custom sections, and various pre-made template options to tailor landing pages as per user needs.

Is it possible to add a custom domain to my landing page? Yes, custom domains can be added for users on the growing business and advanced plans, ensuring consistent branding across landing pages.

Can I utilize AI for text and image creation? Absolutely, the New Builder includes AI-powered features for generating relevant text and images, streamlining the process and enhancing creativity.

How can I test different versions of my landing page? AB testing is available in the new Builder for growing business and advanced plans, allowing you to compare different versions and select the most effective one.