The first time you said it, I literally don’t even look at retention charts or percentages. I don't know what it is on, like that, you know, yav, I don't care. I’m just like, “How do I make this video as good as possible?” Yeah, and then I just obsess over that. And that’s just what works for me. Like, I actually don’t need data to confirm it anymore.
What do you think makes a video good just generally?
You can watch it and you just know it when you see it. The best [expletive] piece of content we possibly can make from watching you give notes last night. I think it's a mix of entertaining, like “Can I not look away?” yeah, that’s the core, and then secondly, “Does this make sense?”
Q: Do you track retention charts to analyze video performance? A: No, I don't look at retention charts or percentages. My focus is completely on making the video as good as possible.
Q: How important is data for confirming the quality of your videos? A: I don’t need data to confirm the quality of my videos anymore.
Q: What are the key elements that make a video good? A: A good video is one that is so entertaining you can't look away, and it has to make sense overall.
Q: How do you ensure your content is engaging? A: I focus on making each piece of content the best it can possibly be, obsessing over its quality without relying on analytics.
Q: What is the core goal when creating a video? A: The core goal is to create content that captivates the audience so they can't look away.
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