Myth: #GenAI is Best for Content Creation

Myth: #GenAI is Best for Content Creation

Research featured in our course highlights how users favor generative AI (GenAI) for content consumption tasks, such as summarizing customer feedback. Conversely, users generally dislike using GenAI for content creation tasks, including drafting legal documents, citing issues like the generated content sounding artificial and lacking context.

To build a successful GenAI tool, focus on content consumption rather than creation. For example, if you are a bank, use GenAI to help customers understand their spending patterns instead of creating their budgets.

Despite this evidence, many startups and big companies continue to develop content creation tools and are puzzled by their low engagement levels. The reason for this is clear: they are building the wrong tools for their user base.

Keywords

• Generative AI (GenAI)
• Content consumption
• Content creation
• Summarizing
• Customer feedback
• Legal documents
• Context
• Startups
• User engagement

FAQ

Q: What is GenAI best suited for?
A: GenAI excels in content consumption tasks such as summarizing customer feedback.

Q: Why do users dislike GenAI for content creation?
A: Users feel that GenAI-generated content often sounds artificial and lacks the necessary context.

Q: What should companies focus on when building GenAI tools?
A: Companies should focus on content consumption rather than content creation to meet user preferences.

Q: Can you give an example of how a bank might use GenAI effectively?
A: A bank could use GenAI to help customers understand their spending patterns rather than using it to create budgets.