Hey creators, I'm here today to help you ditch outdated YouTube tips. Whether you're a seasoned pro or just starting, it's time to leave old strategies behind. Subscribe, ring the bell, and let's revolutionize our content game by diving into outdated tips you should drop.
Most YouTube creators come to their videos with the idea that certain things need to be said in a certain way. Many resort to small talk that just doesn't work on YouTube. Instead, think of your content as “value pops”—whether it's a gaming channel or an educational channel. Highlight entertaining moments, key story points, or main tips. Start your video as if it’s already happening and condense your content to take about a quarter of the time you think you need.
Stop with clever thumbnails featuring memes, literal translations, or inside jokes. Such thumbnails only appeal to a smaller subset of your audience. Instead, create thumbnails that provide clear context and appeal to a broad audience. If someone needs to have already watched your video to understand the thumbnail, that's a bad thumbnail.
Not every creator needs to do YouTube Shorts. Shorts should only be used if it provides value for you and your audience. If you're contemplating Shorts because everyone else is doing it or to get more views and subscribers, reconsider. Shorts should either be something you enjoy doing with minimal time or attract an audience interested in small bites of content.
Know what types of content you're going to make, what topics you'll cover, and what actions you want your audience to take. If you don’t already have a plan, you need to get organized for a sustainable and lucrative channel in 2024.
Focus on the audience behaviors you want to grow. For example, if you don’t want to spend a lot of time answering questions in the comments, don’t set an expectation that you'll respond every time. Establish traditions that lead to the behaviors you want your audience to adopt.
Fear is a major obstacle that can prevent you from succeeding on YouTube. Facing the things you're afraid of and avoiding is crucial for growth. Remember, transforming fear into action is essential for making new choices and doing something different in 2024.
Q: Why should I stop being too polite in my YouTube videos?
A: Being overly polite often leads to unnecessary small talk that doesn't work on YouTube. Focus on delivering value pops—key story points, entertaining moments, or main tips.
Q: What makes a bad YouTube thumbnail?
A: A thumbnail that relies on memes, literal translations, or inside jokes and requires viewers to have watched your video to understand it is not effective.
Q: Should all creators use YouTube Shorts?
A: No, not all creators need YouTube Shorts. Use them only if they provide value for both you and your audience.
Q: How important is having a content plan for my channel?
A: A content plan is crucial for knowing what types of content to create, what topics to cover, and what actions you want your audience to take.
Q: What audience behavior should I focus on?
A: Focus on behaviors that you want to grow, such as engagement with your content or specific actions you want your audience to take.
Q: How do I overcome fear of failure on YouTube?
A: Face the things you're afraid of and take action despite fear. Transforming fear into action is essential for growth and success.
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