Revealing The Twitter Funnel That Makes My SMMA $30k/m (In Profit)

Introduction

I'm going to share my entire Twitter content strategy that has boosted my agency to $ 50,000 a month in revenue and around $ 30,000 a month in profit. This single channel helped me transform from a zero-to-hero business owner, generating over half a million dollars in revenue annually. Implementing this strategy can yield substantial results for your SMMA coaching business, info-products business, or any client-based service.

Target Audience

Not all businesses will benefit from this strategy. However, if you're selling to e-commerce, SaaS, information products, coaches, or any online-based service, Twitter is a goldmine. If you're targeting local businesses, you're better off using platforms like Facebook or LinkedIn.

Profile Setup

First, your profile needs to be top-notch. I have both a personal brand profile and a company profile, but having one should suffice when starting out. A well-optimized profile must have a clear bio and a link leading to a lead magnet or newsletter page.

Content Strategy

Currently, I post four times a day, but starting with two is a good practice. Twitter content is short-form, making it easier and faster to produce in large quantities.

Bio Optimization

Your bio should link to a newsletter. This captures emails even if visitors aren’t ready to buy immediately. This lead magnet will eventually convert to clients who may need weeks or months of nurturing to become ready for your service.

Auto-Plugs

Auto-plugs are comments automatically posted below your popular tweets, featuring a call to action, either a direct link to book a call or sign-up for a lead magnet. Use tools like Hypefury or TweetHunter for this feature.

Running Twitter Ads

Spending around $ 5 daily on Twitter ads helps boost your engagement and profile visibility. Use Reach or Engagement campaigns to get more qualified eyeballs on your content. Target people who follow similar accounts to yours.

Content Tiers

Top of Funnel

Primary focus is generating followers. Content here includes stories, motivational posts, personal experiences, hot takes, and giveaways to draw people in.

Middle of Funnel

This level focuses on nurturing followers, demonstrating expertise, case studies, and technical posts to build credibility.

Bottom of Funnel

Posts in this tier are rare but essential, focusing purely on making offers. Direct call-to-actions and links to book calls are typical examples.

Conclusion

Following this Twitter content strategy has been extremely effective for my business. If you run a client-based service, setting this up can yield similar results. Feel free to follow me on Instagram and Twitter for more business insights.

Keywords

Twitter Funnel
SMMA
Content Strategy
Lead Magnet
Auto-Plugs
Twitter Ads
Top of Funnel
Middle of Funnel
Bottom of Funnel
Client Conversion

FAQ

Q1. Who should use this Twitter content strategy? A: This strategy is ideal for businesses that sell to e-commerce, SaaS, coaches, or any online-based services. It is not suitable for local businesses usually offline.

Q2. How often should I post on Twitter? A: Start with two posts per day and gradually increase to four as you grow comfortable with content creation.

Q3. What should my Twitter bio link to? A: Your bio should link to a newsletter or lead magnet to capture emails and nurture potential clients.

Q4. How does an auto-plug work? A: Auto-plugs are comments automatically posted below your popular tweets containing a call to action, facilitated by tools like Hypefury or TweetHunter.

Q5. Are Twitter ads worth it and how should I use them? A: Yes, they are useful for boosting engagement. Spend around $ 5 daily on Reach or Engagement campaigns targeting people who follow similar accounts.

Q6. What type of content should I focus on for each funnel stage? A: Top of Funnel: Generating followers (stories, hot takes, giveaways). Middle of Funnel: Nurturing followers (case studies, technical posts). Bottom of Funnel: Direct offers and call-to-actions.