SEE-THINK-DO-CARE Framework for Marketing

Introduction

In the world of marketing, the SEE-THINK-DO-CARE framework serves as a vital guide to understanding and engaging with your target audience at different stages of their journey. Here's a detailed breakdown of each stage in this framework:

SEE Stage

The SEE stage is about reaching out to the largest addressable qualified audience. This includes anyone who could potentially buy your product. The goal here is awareness—making as many people as possible aware of your brand and what you offer.

THINK Stage

In the THINK stage, we continue to engage the largest addressable qualified audience, but with a focus on those who exhibit some level of commercial intent. These are individuals who might buy your product and are in the consideration phase, thinking about making a purchase.

DO Stage

At the DO stage, we're targeting the largest addressable qualified audience with a high degree of commercial intent. This means focusing on those who could buy your product and want to purchase it immediately. The objective here is conversion—turning interested prospects into actual customers.

CARE Stage

The CARE stage is all about nurturing relationships with your current customers. Specifically, it focuses on those who have purchased from you at least twice. These loyal customers are valuable, and the goal is to keep them satisfied and engaged.

Keywords

• SEE stage
• THINK stage
• DO stage
• CARE stage
• Marketing framework
• Awareness
• Consideration phase
• Conversion
• Customer loyalty

FAQ

Q: What is the SEE-THINK-DO-CARE framework?
A: The SEE-THINK-DO-CARE framework is a marketing strategy that addresses different stages of a customer’s journey, from awareness to retention. It includes SEE (awareness), THINK (consideration), DO (conversion), and CARE (customer loyalty).

Q: Who is the target audience in the SEE stage?
A: The target audience in the SEE stage is the largest addressable qualified audience, which includes anyone who could potentially buy your product.

Q: What is the focus of the THINK stage?
A: In the THINK stage, the focus is on the largest addressable qualified audience with some commercial intent—those who might buy your product and are in the consideration phase.

Q: What does the DO stage aim to achieve?
A: The DO stage aims to convert the largest addressable qualified audience with a high degree of commercial intent into actual customers who want to purchase your product immediately.

Q: Who are the customers targeted in the CARE stage?
A: In the CARE stage, the focus is on current loyal customers who have purchased from you at least twice. The goal is to maintain their satisfaction and engagement.