Should brands have more AI staff?#AI#SheerLuxe#BBCNews

Introduction

SheerLuxe Faces Backlash Over AI Lifestyle and Fashion Editor

SheerLuxe, an online lifestyle and fashion magazine, has sparked controversy following the hiring of an AI-generated woman of color as their new lifestyle and fashion editor. The company introduced her on Instagram, showcasing pictures of her hanging out with the boss, detailing her outfit of the day, and even highlighting what she had to eat on her first day at work.

However, the magazine's followers aren't pleased. Many argue that the AI editor is depriving real people of job opportunities. Others criticize that the AI sets unrealistic beauty standards. Initially, SheerLuxe did not disclose the AI's ethnicity, which led some followers to speculate that she might be of Middle Eastern heritage, arguing that "Re" is a name of Arabic origin.

In addition to the backlash, followers questioned why the company chose to create an AI woman of color instead of employing a real person. Responding to the criticisms, SheerLuxe issued an apology, explaining that the AI was created in collaboration with an AI image creator based in the Middle East, and this partnership influenced her appearance. They also emphasized that the AI is incapable of producing content or articles, assuring that no human jobs were compromised in her creation.

Keywords

• SheerLuxe
• AI-generated woman of color
• Lifestyle and fashion editor
• Instagram introduction
• Job deprivation
• Unachievable beauty standards
• Middle Eastern heritage
• AI image creator
• Apology
• Human jobs

FAQ

Q: Why did SheerLuxe face criticism for hiring an AI lifestyle and fashion editor? A: The criticism stemmed from concerns about job deprivation and the AI setting unrealistic beauty standards.

Q: What did SheerLuxe initially omit about the AI editor? A: SheerLuxe initially did not disclose the AI's ethnicity, leading to speculation among followers.

Q: How did SheerLuxe justify the creation of the AI editor? A: SheerLuxe stated the AI was created in partnership with an AI image creator based in the Middle East, influencing her appearance, and assured that no human jobs were compromised.