Synthesia's CEO on Fox Business (July 2024)

Synthesia's CEO on Fox Business (July 2024)

First, Scarlett Johansson sounded the alarm about Chat GPT stealing her voice, and now the star of the 1997 movie "Face/Off" is worried AI will steal his face, body, and acting jobs. In a new interview with The New Yorker, Nicholas Cage reveals how he is now regretting submitting to two full-body scans for upcoming films, where technicians upload his likeness into a computer to facilitate special effects. But now he says he's terrified that eventually, AI will have the power to access those scans, steal his body, and "do whatever they want with it."

Yet, one AI startup backed by Nvidia and billionaire Mark Cuban is forging ahead with body scans of actors and models, but for training videos, not movies. Watch this space.

In this course, we will focus on three core skills that are crucial for effective communication in any setting. This video was created by Synthesia. The actress is a real person, but the words coming out of her mouth are completely generated by artificial intelligence, letting the user, in the words of Nicholas Cage, "kind of do whatever they want or make her say whatever they want."

Synthesia's co-founder and CEO Victor Riparbelli joined a Fox Business exclusive segment to discuss the platform. He explained, "It is an AI video platform predominantly working with enterprises and some of the world's largest companies. We help them create more video content. Historically, video production has been intensive regarding money, time, and skill. What we offer is a much easier way to make these videos. Instead of filming with a camera, go to our platform, select one of these stock actors, or create yourself using a very popular feature, then type out the script, and we make a video for you."

The platform has a library of actors that users can choose from, but a large percentage of Synthesia's customers make their own AI clone and create videos with that. Riparbelli elaborates that video shooting can be done both in a studio or at home with your webcam, learning how you speak, gesture, and behave. This reduces the cost significantly and makes the technology more accessible and scalable compared to traditional Hollywood techniques, which cost millions of dollars.

Nicholas Cage raised concerns about his body scans being misused, but Synthesia is strictly professional when it comes to ethical concerns. Riparbelli mentions, "Everyone we work with has given consent and is well aware of the process. Our ethical framework revolves around consent, control, and collaboration. We restrict our platform to content meant mainly for B2B purposes."

There are notable benefits to using Synthesia for enterprise applications, particularly concerning cost efficiency. Victor explains, "Starting at $ 30 for individual users with a free version to play with, prices scale for enterprise applications. While traditional video production still holds its place in creating major brand content, Synthesia focuses more on replacing text content with video content."

The future holds potential for personalized news videos tailored to the viewer's preferences, utilizing AI, which can provide a richer, more engaging experience. While this type of technology raises concerns among actors and media personalities, its potential for transforming enterprise communication is significant.

Keyword

• Scarlett Johansson
• Nicholas Cage
• AI
• Synthesia
• Victor Riparbelli
• Nvidia
• Mark Cuban
• Video Production
• Ethical Framework
• Consent
• Control
• Enterprise Applications

FAQ

Q1. What is Synthesia?

A: Synthesia is an AI video platform that primarily works with enterprises and some of the world's largest companies to create more video content efficiently.

Q2. How are Synthesia’s videos created?

A: Users can go to the platform, select stock actors or create their own AI clone, type out the script, and the platform generates a video.

Q3. How much does Synthesia cost?

A: Synthesia offers a free version for individuals and $ 30 for access to more features. Prices scale for enterprise applications.

Q4. What are the ethical concerns regarding AI-generated content?

A: Synthesia operates on an ethical framework involving consent, control, and collaboration, ensuring all actors have given consent and adhering to strict guidelines on allowable content.

Q5. Can Synthesia replace traditional video production?

A: While Synthesia focuses on replacing text content with video for more engaging communication, traditional video production still holds its significance for major brand content.

Q6. Is there a way to make personalized content automatically using Synthesia?

A: Yes, AI-generated videos can provide personalized news and content sequenced to individual viewer preferences, enhancing user experience.