The Macy's Affiliate Program | Department Store Monetization

Introduction

Right from Mitch Max here, and today I'm going to take a look at the Macy's affiliate program. Macy's has an affiliate program that sits inside Rakuten Marketing, which is the affiliate network.

About Macy's

Macy's is a large department store with over 584 locations as of February 2019, according to Wikipedia. Living in New York City, I'm familiar with Macy's flagship store at Herald Square in Manhattan.

Promoting Various Brands with Macy's

One advantage of Macy's is its diverse selection of brands, such as Calvin Klein, Kenneth Cole, and Levi's. This variety makes it convenient for bloggers, particularly those in the fashion niche, as they can promote multiple brands through a single affiliate program rather than joining separate ones for each brand. Partnering with Macy's can simplify affiliate link management, reducing potential issues that arise when smaller affiliate programs go down or when affiliate links become inactive.

Joining Macy's Affiliate Program

To join Macy's affiliate program, you need to have an account on Rakuten Marketing. Simply log in and search for Macy's, then click the apply button inside the platform.

Earning Potential

Macy's offers a 3% commission on everything except Apple products as of this recording. To calculate potential earnings, you can use a handy affiliate earnings calculator. For example, sending 2700 clicks a month with a 4% conversion rate would result in about $ 1,200 in monthly commissions. However, it's important to note that conversion rates may vary, and sometimes fall below 1%.

Keyword Research and SEO Opportunities

During my keyword research, I extracted around a thousand top-performing organic keywords for Macy's using Ahrefs. By filtering out many Macy's terms, you can find valuable keyword opportunities like "plus-sized dresses," "Dockers," and "maternity clothes."

When targeting e-commerce queries, it's crucial to note that Google generally ranks e-commerce websites higher for such searches. However, long-form content around these keywords, such as listicles, can sometimes break into the rankings.

SEO Example: Maternity Clothes

For instance, if you run a wedding blog, a post about maternity clothes could be a good piece of affiliate content. Macy's has a dedicated landing page for maternity items, making it easy to generate an affiliate URL using Rakuten's extension.

Traffic Strategy

To effectively promote Macy's products, consider creating long-form content like listicles, such as "15 Best Graduation Dresses." Leverage social platforms like Pinterest to drive traffic. For instance, you can create boards around graduation dresses and pin images back to your posts.

Example: Pinterest and Affiliate Strategy

An example of a successful strategy includes a Pinterest pin linking to a blog post with Macy's affiliate links. This creates a virtuous cycle—a blog that uses SEO effectively while integrating quality images can drive consistent traffic to Macy’s, optimizing affiliate earnings.

Efficient Link Management

It's essential to manage affiliate links effectively, especially given the seasonal nature of fashion items. Tools like ThirstyAffiliates allow you to automatically link and redirect traffic when products go out of stock, maintaining a seamless user experience.

Conclusion

Experimenting with Macy's affiliate program and analyzing conversion rates using tools like the affiliate earnings calculator can help you derive value from your traffic. For further reviews on various affiliate programs, check out my website.

Keywords

• Macy's affiliate program
• Rakuten Marketing
• Department store
• Fashion blog
• Affiliate links
• SEO opportunities
• Maternity clothes
• Conversion rates

FAQ

Q1: How do I join the Macy's affiliate program? A1: You can join by registering on Rakuten Marketing and searching for Macy's, then applying for their affiliate program.

Q2: What commission does Macy's offer for affiliates? A2: Macy's offers a 3% commission on most products except Apple products.

Q3: Can I promote multiple brands through Macy's affiliate program? A3: Yes, Macy's collaborates with various brands like Calvin Klein, Kenneth Cole, and Levi's, making it easier to promote multiple brands through one program.

Q4: What types of content work well for promoting Macy's products? A4: Long-form content, such as listicles and comprehensive guides, works well. Additionally, leveraging social platforms like Pinterest to drive traffic can be effective.

Q5: How can I manage my affiliate links efficiently? A5: Using tools like ThirstyAffiliates allows for automatic linking and redirects, ensuring that outdated or out-of-stock products can be managed seamlessly.