Twitter Ad Revenue Share Explained

Introduction

Twitter now pays creators hundreds, thousands, even tens of thousands of dollars just for posting tweets. Recently, creators received another payout, and their earnings became even higher. However, there are many nuances that influence how much you can earn, and certain types of content may even lead to demonetization of your profile. In this article, we'll explain how Twitter monetization works, the factors influencing your earnings, and tips to maximize your opportunities on the platform.

Basic Overview

Today, every major social app helps creators earn money, either by paying them directly or giving them tools to monetize their content. This may include bonuses for impressions like Instagram Reels or TikTok, virtual gifts during live streams, or ad revenue sharing.

When a social app offers an ad revenue share program, it means that when it earns money through advertisers, content creators get a portion of this revenue. Here’s how it works on Twitter:

• Advertisers pay Twitter to show their ads on the platform.
• Ads may appear in your news feed, profile, or among replies to your tweet.
• Twitter takes a portion of this money, and the rest goes to you as a content creator.

This payment format is based on Revenue per Mill (RPM), meaning revenue per 1,000 views. However, only impressions from Twitter Blue users count toward this.

Eligibility and Requirements

Elon Musk announced that content creators would start earning money in February, but the first payouts only began in July, five months later. Initially, many people tried to sign up, but few were approved. However, over time, the approved creators have become more diverse.

Requirements to Sign Up

1. Followers: You need at least 500 Twitter followers.
2. Subscription: You must subscribe to Twitter Blue (now X Premium), which costs $ 8 per month.
3. Impressions: You need at least 5 million impressions within the last three months, and these must come from Blue checks (Twitter Blue users).

You can check your statistics on analytics.twitter.com.

Once approved, you'll receive payments starting from the month you first subscribed to Twitter Blue. Also, you must connect your Stripe account to your Twitter profile if you reside in an eligible country.

Earnings and Strategies

When creators first received payouts, the amounts were substantial, but these were accumulated over several months, from February. To earn these amounts, you must generate hundreds of millions of impressions per month, which is a tall order for most users.

RPM and View Requirements

The average RPM is around 1 cent, meaning to earn $ 100, your tweets need to generate at least 10 million views. If you post 50 tweets per month, each tweet needs at least 200,000 views.

Factors Affecting Earnings

• Engagement: Encourage discussions in your tweet replies where ads are shown.
• Content Types: Hot takes, memes, and viral videos work well to attract engagement.
• Audience: Target Twitter Blue users to maximize ad impressions.

However, beware of content that is not advertiser-friendly. If advertisers don't want to place ads alongside your content, you may lose your revenue share.

Pro Tip

Focus on attracting more Twitter Blue users to your reply sections. The general user base of Blue users is between 600,000 and 1 million, only about 0.1% of all users. These users include super active Twitter users and fans of Elon Musk.

High-Paying Niches

The highest RPMs are in topics like business, entrepreneurship, crypto, Web 3, and AI. Advertisers value US-based audiences more, possibly due to a higher number of Blue checks among them.

Summary

To recap, your earnings on Twitter are influenced by:

1. Topic: Relevant to Blue users.
2. Geography: Preferably users in the US.
3. Engagement: More replies from Blue users.

Let us know what you think about Twitter’s monetization program and whether you plan to post more content to take advantage of it.

See you in the next article!