vidyo.ai for Creators Masterclass: Ep 5

Introduction

Hi everyone, welcome to our masterclass series focused on how to launch and distribute your podcast and content on social media using Vidyo.ai. Today, we have an amazing guest, Gabe Fletcher, founder of Edit My Podcast. Gabe's expertise in brand messaging and short-form video content creation has helped countless podcasters, businesses, and marketing agencies dial in their messaging and speak directly to their target audience.

Special Offer for Webinar Attendees

We're offering a special discount code exclusively for our webinar attendees. If you use the code GAB10, you get an additional 10% off on our annual plans. Additionally, if you upgrade your Vidyo.ai plan during the webinar, you will receive an extra 500 minutes of free rendering time. This is a one-time offer that will not be available again.

Getting Started with Podcasting

Gabe advises that the first step in creating a podcast is to know what you want to achieve. Whether it's for fun, a side project, or enhancing a business, you need a clear goal. Once you have that, building out the podcast becomes simpler. He emphasizes using unified tools and systems to avoid ‘pod overwhelm.’ Various tools like Descript, Riverside, Adobe Podcast Studio, and OBS (Open Broadcast Software) were discussed for their efficient podcast recording and editing capabilities.

Competitor Analysis

For competitor analysis, using keywords and searching on platforms like Apple Podcast Search and Podcast Index are recommended. Tools like OP3.dev and Podtrack for tracking analytics, and Asha PSO tool for keyword ranking can help identify and analyze competitors effectively.

Editing Tools and Techniques

Gabe mentioned several tools for recording and editing:

• Descript: Supports recording, editing, and uploading directly to your hosting platform.
• Riverside: Great for video and audio recording.
• Adobe Podcast Studio: Excellent for enhancing audio quality.
• OBS: Free software for basic audio and video recording.

Balancing speaking conversationally and reducing editing time requires microphone training, wearing headphones, and being intentional with your speech.

Marketing Your Podcast

To promote and market your podcast effectively:

• Invest time in platforms like LinkedIn, Facebook, and starting a Facebook group.
• Use tools like Google Trends for keyword research.
• Use scheduling platforms like Vidyo.ai to distribute content across multiple social media channels.

Analyzing Success and Engagement

Success can be measured through not just downloads but also email captures, group joins, and course sign-ups. Using tools like Vidyo.ai can streamline the process of repurposing and distributing content, effectively saving time and effort.

Equipment Recommendations

For a low-budget setup, consider:

• Microphone: Shure MV7.
• Webcam: Logitech MX Brio or a basic Logitech webcam.
• Lighting: Neewer lighting kits.

Listener Engagement and Podcast Seasons

Podcasting seasons can affect listener engagement, with winter generally seeing higher engagement. Consistency in posting and utilizing social media effectively can maximize exposure and listener interaction.

Scheduling and Promo Strategies

Using Vidyo.ai’s built-in content scheduler helps manage multiple platforms effortlessly. Promoting your podcast via YouTube, integrating with tools like TubeBuddy, and driving interaction through engaging content can ensure steady growth.

Conclusion

With comprehensive guidance from Gabe, leveraging Vidyo.ai’s tools, and implementing effective marketing strategies, launching, and growing a successful podcast becomes seamless. For detailed assistance, consider the services offered by Edit My Podcast.

Keywords

Keywords: Podcasting, Vidyo.ai, Gabe Fletcher, Edit My Podcast, brand messaging, short-form video content, unified tools, Descript, Riverside, Adobe Podcast Studio, OBS, competitor analysis, keyword ranking, Google Trends, social media scheduling, Shure MV7, Logitech MX Brio, Neewer lighting, listener engagement.

FAQ

FAQ:

1. What is the special offer for webinar attendees?

   • Use code GAB10 to get 10% off on annual plans and an extra 500 minutes of free rendering time if you upgrade during the webinar.

2. What are some good tools for podcast recording and editing?

   • Descript, Riverside, Adobe Podcast Studio, and OBS (Open Broadcast Software).

3. How can I perform a competitor analysis for my podcast?

   • Use Apple Podcast Search, Podcast Index, OP3.dev, Podtrack, and Asha PSO tool for keyword ranking and analysis.

4. What equipment do you recommend for starting a podcast on a budget?

   • Shure MV7 microphone, Logitech MX Brio or basic Logitech webcam, and Neewer lighting kits.

5. How can I market and promote my podcast effectively?

   • Utilize platforms like LinkedIn, Facebook, and start a Facebook group. Use Google Trends for keyword research and Vidyo.ai for social media scheduling.

6. How do I measure the success of my podcast?

   • Look at email captures, group joins, course sign-ups, and completion rate in addition to download counts.