How to convert assets to video with AI

In today's fast-paced digital landscape, video content has become a cornerstone of effective business marketing. However, let's be honest: producing high-quality videos can be a daunting task, especially for small business owners.

Imagine this scenario: A small business owner decides it's time to embrace video marketing. He hired a professional editor and invested a significant amount of money. After a week of waiting, he finally gets the finished product. As he watches, confusion sets in. "Is this an ad for my product or a suspenseful movie?"

This situation reflects a common pain point for many: traditional methods of converting digital assets into engaging videos can be costly, time-consuming, and often result in disappointing results. The complexities of video editing can leave business owners feeling frustrated and overwhelmed.

But fear not! With the advent of AI technology, there are effective solutions to these challenges. AI tools like TopView can seamlessly transform your digital assets into engaging videos, saving you both time and money.

In this blog, we'll explore five key aspects that will help you navigate the world of AI video creation:

What is converting assets into videos with AI?
Why use AI to convert assets into videos?
How to convert assets to video with AI?
Real examples of successful use of AI videos
Conclusion: Embrace the Future of Video Marketing

Let's dive in and discover how AI can revolutionize your video marketing strategy!

What is Converting Assets to Video with AI?

Converting assets to video with AI means using artificial intelligence to turn various digital content—such as images, text, audio, and existing videos—into engaging video formats. This approach simplifies video creation, making it accessible to businesses of all sizes, especially small business owners who may not have extensive resources or technical skills.

AI video conversion uses machine learning and data processing to automate and improve the video creation process. Here's a simple breakdown:

Input Assets: Users upload digital assets such as images, logos, product descriptions, and audio files. For example, a bakery might upload photos of popular pastries, a catchy tagline, and some background music.

AI Processing: AI analyzes these assets to understand their context. It identifies key themes, colors, and emotions. If the images are bright and cheerful, the AI might choose upbeat music and lively transitions to match.

Video Generation: AI combines assets into a visually appealing video. It automatically creates transitions, adds text overlays, and syncs audio, resulting in a polished final product without manual editing.

Customization and Feedback: Users can customize the final video by choosing styles, templates, and formats that fit their brand. Many AI tools also allow real-time feedback, allowing users to make adjustments as needed.

Several companies have successfully built businesses leveraging AI for video creation. For example, platforms like TopView allow users to easily transform their digital assets into engaging videos. Users upload product images or links, and TopView's AI processes the assets and generates a professional-looking video complete with animations, transitions, and appropriate background music.

In addition, a Wyzowl study found that 86% of businesses use video as a marketing tool, and 93% of marketers say video helps increase brand awareness. This highlights the growing importance of video content in marketing and the need for efficient production methods.

When considering AI for video conversion, keep in mind that these tools are meant to streamline the creative process, not replace it. Using AI to convert assets into videos is a game changer. By leveraging this technology, businesses can create engaging videos that enhance their marketing efforts.

Why use AI to convert assets into videos?

As platforms like TikTok and Instagram Reels continue to dominate, demand for fast, high-quality video content is skyrocketing. Video is no longer just a complementary tool; it's a vital part of engaging your audience. This is where AI comes in, making it easier than ever to turn your assets into engaging videos. Here’s why you should embrace the AI revolution.

Rapid Production at Your Fingertips
In the fast-paced world of marketing, time is of the essence. Traditional video production can take weeks, but with AI, you can create a polished video in minutes. Imagine having the agility to respond to trends or launch promotions almost instantly. The speed of AI tools allows you to keep your content fresh and relevant without lengthy delays.
Cost-Effective Solutions
Let’s talk about the financial aspect. Hiring a full production team can be prohibitively expensive, especially for small businesses. AI video tools significantly reduce these costs by automating much of the production process. You can produce high-quality videos without breaking the bank, making it a smart investment that yields long-term benefits.
User-Friendly for Everyone
No tech expertise? No problem! Most AI platforms are designed with user-friendliness in mind, allowing anyone to jump in and start creating. With intuitive drag-and-drop functionality, you can easily upload your assets and customize your video. This democratizes video production, allowing every team member to contribute, not just tech-savvy ones.
Ignite Your Creativity
AI isn’t just about automation; it also serves as a catalyst for creativity. By analyzing your assets, AI can suggest innovative ways to combine them, encouraging you to think outside the box. It can recommend music, transitions, and themes that resonate with your brand, allowing you to explore new creative avenues while maintaining your unique voice.
Data-Driven Insights for Enhanced Performance
One of the most compelling benefits of AI is its ability to analyze data. Many tools provide insights into viewer engagement and performance metrics, allowing you to understand what resonates with your audience. This feedback loop allows you to refine your video strategy over time, ensuring that your content consistently engages and captivates.

In a landscape where video content is paramount, using AI to convert assets into video is not just advantageous; it’s imperative. AI equips you to craft compelling content while conserving time and resources. By embracing these cutting-edge tools, you can increase your brand’s visibility and adapt to the ever-changing digital environment.

How to Convert Assets to Videos with AI

Convert assets to videos just got smarter with TopView. This tutorial provides a clear process to get you started quickly by converting assets to videos, perfect for enhancing your marketing efforts.

Visit the TopView website and sign up with your email address. Once logged in, click on the profile icon in the upper right corner to access the dashboard.

Here you'll find all the tools you need to create videos. Click "Create Video" to start feeling the magic!

Step 2: Upload your assets

There are two ways to upload assets to TopView:

- Upload product links
Copy and paste your product links. We support product links for the following platforms:
Amazon, eBay, Shopify, Etsy, AliExpress, Mercado Libre, YouTube, TikTok Shop, Apple Store, and Google Play. If it's a link to something else, try it out. TopView will surprise you! After uploading your assets, click "Analyze link".

AI will grab some relevant materials; you can select the clips you want and click "Continue".

TopView will automatically extract product information from the provided link. This includes product visuals, product name/video name, and product description.

- Upload local assets
Upload your own video or image files.

TopView supports various formats such as MP4, MOV, PNG, JPG, BMP, and WEBP.

Fill in your video name and video description. The more specific you are, the more we can customize your video idea.

Step 3: Customize Your Video

TopView offers four configurations to customize the presentation of your video: Aspect Ratio, Language, Voiceover, and AI Avatar. The voiceover and Avatar options are further described below.

- Choose the Ideal Voiceover
Clicking "Auto-select", you can manually select a voice by specifying language, gender, age, and style. TopView also now supports voice cloning, allowing you to use your own voice or copy the voice of a specific speaker for a more realistic presentation.

- Choose the Perfect AI Avatar
Next, click on the option "Avatar" at the bottom. TopView offers more than 40 unique AI avatars and hundreds of scenes to match the subject of your video. Whether you're making a video for a business presentation, an educational tutorial, or a casual blog, there's an avatar for every style and tone.

Once you've made your selections, it's time to bring your video to life. Click "Generate" and TopView's AI will proceed to the next step.

Step 4: Preview and Edit Your Script

TopView will generate three different script styles for you to choose from. At this stage, you can edit your script and voiceover as needed, ensuring the content perfectly reflects your message. In addition, you can duplicate and resize your script to create videos with different aspect ratios. For more advanced editing options, click the "Edit" button.

Step 5: Edit Your Video

Now it's time to edit the video itself. This step allows you to modify all aspects of your video. You can rearrange scenes, add or remove elements. TopView offers an intuitive editing interface that makes adjustments and enhancements easy.

Step 6: Export Your Video Without a Watermark

It's time to export your video! TopView allows you to download the final product without a watermark.

Real examples of successful use of AI videos

AI-generated videos can take various forms, each designed to engage audiences effectively and meet specific business needs. Let's explore the types of videos that can be created and how innovative companies are utilizing these technologies to enhance their marketing strategies.

Promotional Videos
AI can transform static images and text into dynamic promotional videos that effectively highlight products or services. With engaging animations and compelling calls to action, these videos are perfect for social media campaigns or website landing pages.
Explainer Videos
For businesses looking to simplify complex concepts, AI can create concise explainer videos from existing content such as articles or infographics. These videos break down information into digestible segments, making it easier for audiences to understand how a product works or the benefits it offers.
Social Media Clips
In today's fast-paced digital environment, short and engaging video clips are essential. AI can generate quick snippets from longer videos or compile user-generated content into shareable formats. This allows brands to maintain visibility and relevance on platforms like TikTok and Instagram, where attention spans are fleeting.
Event Recaps
AI can analyze footage from events and automatically create highlight reels that capture key moments. These recaps are perfect for sharing on social media or sending them to attendees, helping to sustain engagement long after the event has ended. A company might find itself effortlessly producing a captivating recap of its annual conference, showcasing the best moments and insights.
Tutorials and How-To Videos
Transforming instructional content into engaging tutorial videos is another powerful application of AI. By synthesizing text and images, AI can create step-by-step guides that are visually appealing and easy to follow, making complex information accessible to a broader audience.

The ability to quickly produce various types of video content—whether for promotional purposes, educational tutorials, or personalized marketing—positions businesses to thrive in an increasingly competitive landscape.

Conclusion: Embrace the Future of Video Marketing

We hope this guide has thoroughly addressed your questions about converting assets to video using AI and illuminated the myriad possibilities at your fingertips. As we've explored, AI-generated videos—from promotional clips to engaging tutorials—offer an unparalleled opportunity to connect with your audience in meaningful ways.

Now is the time to take action. With tools like TopView at your disposal, creating compelling videos that showcase your brand and resonate with your audience has never been easier. Dive in and unleash your creativity!

If you find this guide helpful, we encourage you to share it with your network. Let's inspire others to embrace the future of video marketing together!

How to convert assets to video with AI