What are the introductory AI tools for video making?
Video Production
Have you ever had to make a video fast, only to realize how long it actually takes? Between writing scripts, finding visuals, editing scenes, and syncing audio, even a short video can take hours.
Looking for a faster way, you may have come across AI video tools. They sound promising, but with so many options and unfamiliar terms, it's easy to feel unsure about how they actually work, or which ones are worth trying.
This guide will help you cut through the noise and get started with confidence. If you want to create videos faster without sacrificing quality, this is the place to start.
Here's what you'll learn:
- Why Use AI for Video Creation?
- Key Features to Look for in Beginner-Friendly AI Tools
- Top Introductory AI Video Making Tools
- How to Create Your First AI Video Step by Step
Why Use AI for Video Creation?
Creating a video from scratch typically involves several steps: writing a script, sourcing or recording visuals, editing clips, adding voiceovers, and exporting in the right format. For individuals or teams without a background in video production, this process is often too time-consuming and too technical.
AI tools remove much of that friction. Instead of manually building every part of a video, users can now enter a few key details such as text, photos, or a URL, and let the tool handle the heavy lifting. AI handles tasks such as script generation, scene selection, voice narration, subtitle syncing, and even layout design. What used to take hours can now be done in minutes.
The biggest advantage is efficiency. For marketers, educators, creators, or small business owners, AI video tools provide a way to consistently produce content without hiring a team or learning professional software. They help save time, lower costs, and make it easier to keep up with growing content demands.
Key Features to Look for in Beginner-Friendly AI Tools
Not all AI video tools are created equal. If you're just getting started, it's important to choose a platform that removes complexity rather than adds to it. Here are the most important features:
Simple user interface
Look for tools with a clean, intuitive layout. You should be able to navigate the dashboard, upload content, and preview results without having to read a manual.Text-to-video or prompt-based creation
Tools that allow you to start with a script, short paragraph, or even just a topic can speed up the process. These platforms use AI to automatically generate scenes, images, and voiceovers.Voiceover and subtitle automation
Automatic voice generation and subtitle syncing are useful for anyone creating content for social platforms or international audiences.Export options for different platforms
The ability to quickly resize or reformat your video for platforms like YouTube, TikTok, LinkedIn, or Instagram is essential if you're repurposing content across channels.Templates and presets
Templates help speed up video creation and maintain consistency. They are especially useful if you plan to produce multiple videos with a similar format.
The right tool should speed up your workflow, not complicate it. Beginner-friendly platforms allow you to focus on your message without getting lost in technical steps.
Top Introductory AI Video Making Tools
1. Topview
Topview is built for anyone who needs high-impact product videos without the time, cost, or skills usually required. Whether you're a Shopify seller, a DTC brand, or a social media marketer, it simplifies the entire production process. Simply upload a product image or paste a product page URL, and the platform automatically generates a ready-to-share video complete with visuals, transitions, and voiceover.
One of Topview's key strengths is its large library of AI avatars—over 1,000 digital presenters that look and sound natural. These avatars can showcase products, speak in multiple languages, and even reflect different emotional tones. For a more personal touch, you can create your own avatar by uploading a photo, giving your brand a unique face without ever stepping in front of a camera.
Everything runs on a clean, slide-based interface that feels more like designing a presentation than editing a video. The AI automatically handles subtitles, scene timing, and background generation. You can start with a free trial that includes limited video credits. Paid plans start at $9.90 per month, offering more avatars, longer videos, and high-quality exports.
For fast, scalable video creation that still feels tailored and polished, Topview is a smart pick—especially for e-commerce sellers aiming to boost conversions with minimal effort.
2. Sora
Sora is a video generation tool developed by OpenAI, accessible directly through ChatGPT for Plus and Pro users. It allows you to create short, cinematic clips from simple text prompts without using any external software. Just describe what you want to see, and Sora automatically generates the visuals, motion, and pacing.
The tool is particularly effective for producing stylized, abstract, or mood-driven videos. It includes a Storyboard Mode for building multi-scene sequences, making it easy to shape rough narratives or creative concepts. Still image animation is also supported, adding movement to static content with minimal effort.
Sora is most useful for creators exploring visual storytelling, educators making explainer-style clips, or marketers testing ideas for social content. While it's not suitable for complex action scenes or realism, it's one of the easiest ways to start experimenting with AI video, especially for quick visual drafts or concept work.
3. Kling
Kling, developed by Kuaishou, offers a strong mix of creative control and high-quality output, ideal for users who want more than basic AI-generated videos. Instead of relying solely on text prompts, it allows you to upload up to four images to guide the video's visuals, helping to maintain consistency across scenes for storytelling, branding, or ads.
One outstanding feature is the Motion Brush, which lets you manually draw movement into your video. This gives you precise control over how elements animate, resulting in more natural motion. Kling produces sharp videos up to 1080p, ready for platforms like TikTok, Instagram, or Shopify.
Kling offers a free trial with watermarked videos, and paid plans start at $6.99 per month. Overall Kling is a great fit for creators who want detailed control and professional-looking results without complicated tools.
4. Hailuo
Hailuo stands out for offering one of the most generous free plans in AI video creation, with daily credits and no watermark. This makes it easy for beginners to experiment and produce content without upfront costs or restrictions.
A key feature is the Subject Reference, which allows you to upload an image that the AI will replicate consistently across multiple clips. This is ideal for episodic videos, branded characters, or any content that requires visual continuity.
The platform handles complex prompts well, including camera angles and subtle movements, delivering polished short clips up to six seconds long. While audio isn't included, Hailuo is perfect for cohesive videos on platforms like TikTok and YouTube Shorts. Paid plans start at $14.90 per month with faster rendering and additional features.
5. DeepBrain
DeepBrain is designed for professionals and businesses who want to convert scripts into polished, presenter-led videos. Unlike tools focused on abstract visuals, it uses lifelike AI avatars to deliver clear content that mimics real human presenters.
It supports multiple languages and regional accents, offers auto-generated subtitles, and includes templates tailored for corporate training, educational content, and marketing videos. This makes it a great choice for companies looking to produce consistent, branded communication without filming.
With a free trial available, paid plans start at $24 per month when billed annually. DeepBrain streamlines video production by turning written scripts into professional-quality videos, saving time and resources while enhancing audience trust through realistic digital presenters.
How to Create Your First AI Video Step by Step
Here's how to make an AI video step by step using Topview.
Step 1: Start a Project
Log into your Topview account. Click your profile icon on the dashboard and select "Create Video" to start a new project.
Step 2: Add Your Product Assets
A. From a Link
Paste a product URL (Shopify, Amazon, etc.) into the input field. Click "Import from Link" to auto-fill visuals, title, and description.
B. Manual Upload
Upload product photos or videos (JPG, PNG, MP4). Alternatively, enter basic product details to automatically generate AI visuals.
Step 3: Set Up the Elements
Voiceover: Select AI voices by language, tone, and gender—or upload audio for voice cloning.
AI Avatar: Pick from over 500 avatars or create a custom one using a reference photo or video.
Click "Generate" to proceed.
Step 4: Preview and Edit
A. Script Review
Compare three script variations. Make edits to the script, change the voiceover, or resize for different platforms.
B. Video Editor
Click "Edit" to enter the drag-and-drop editor. Here you can adjust:
- Background music
- Subtitles
- Transitions
- Stickers and visual elements
- Scene layout
- Avatar placement
- Aspect Ratio and Background Fill
Step 5: Export Your Video
Choose resolution and download. You can also post it directly on social media.
Conclusion
AI video creation no longer requires special skills or a big budget. Tools like Topview make it easy to turn product links or images into polished videos in minutes. It's fast, simple, and designed for real results.
If you've been thinking about trying AI video tools but weren't sure where to start, Topview is a solid first step. It's intuitive, affordable, and built for results. Give it a try and see how quickly you can bring your ideas to life.
