How to Make Viral TikTok Videos: Insights from Millions of Posts

Ever wonder why some TikToks blow up while others don't?

We analyzed millions of top-performing TikToks —and the truth is, there's a pattern. The best videos aren't just "lucky." They follow repeatable patterns that drive engagement, saves, and shares.

In this step-by-step guide, we will break down:

What Makes a Great TikTok Video?
How to Structure a Viral TikTok Video？
6 Common Types of E-commerce Videos on TikTok
How to scale TikTok content creation consistently using AI

What Makes a Great TikTok Video?

Unlike platforms like YouTube or Instagram, TikTok rewards authenticity over polish.

Key Insight: TikTok users love real, raw, and relatable content. Overproduced or edited videos often underperform.

To succeed, you need to:

Keep it unfiltered and human
Be direct and get to the point
Prioritize storytelling over aesthetics

How to Structure a Viral TikTok Video (The 4-Part Framework)

Based on our research, virtually every high-converting TikTok follows the same four-stage structure. Here's how to break it down:

First 3 Seconds (Top 20%)
Goal: Grab attention — fast.
Use strong hooks: bold text, expressive faces, surprising statements
Visual contrast helps stop scrolling
Assume your viewer has 1 second of patience.
Next 20%
Goal: Build curiosity or tension.
Explain what's going on — briefly
Highlight a pain point or curiosity gap
Don't give it all away yet
Middle 50%
Goal: Deliver value.
Share the core message: product demo, transformation, or story
Build trust and keep the viewer watching
A great return can trigger rewatches or shares
Final 10%
Goal: Call to Action (CTA).
Encourage the next step: buy, follow, visit sites, etc.
Soft CTAs ("If you liked this...") often work better than hard sales.

6 Common Types of E-commerce Videos on TikTok

Based on our findings, these are the most common E-commerce videos on TikTok that typically drive high engagement and conversions:

Product in Real-Life Scenarios
Show how the product fits into daily life or specific use cases. Gives immediate value and solves a relatable pain point.
Storytelling / Skit-Based Content
Use mini-dramas or narratives to showcase the product naturally. It entertains while subtly promoting the product.
Customer Review Style (UGC)
Mimic real buyer content to build trust and authenticity. Feels raw and honest—like advice from a friend.
Feature Highlights
Quickly communicates the unique selling points in a visual, digestible way.
Unboxing Videos
Build anticipation by showing the full unboxing process. It taps into curiosity and authenticity. Real reactions build trust.
Comparison / Reviews
Evaluate and compare products to highlight strengths and value. Helps viewers make buying decisions and builds trust through transparency.

How to Scale TikTok Content Creation Without Burning Out

You've nailed the formula — but here's the real challenge: producing videos consistently and at scale. For most teams, that's where momentum stalls.

The good news? There are tools and workflows designed to streamline your video creation process, so you can stay consistent without burning out.

Meet Topview AI Avatar Marketing Video: Your TikTok Production Co-Pilot

With Topview's Avatar Marketing Video tool, you can turn simple product materials or links into ready-to-post TikToks — in just minutes. Here's how it works：

1. Import Anything

Upload product images, demo videos — or simply drop a link (from TikTok, Amazon, Shopee, YouTube, etc.).
No visuals? Use AI Create to instantly generate a product image from scratch.

2. Smart Script Generation (or Use Your Own)

Describe your product, and Topview generates a complete TikTok video script — using the same viral framework we covered earlier: it grabs attention, delivers value, and ends with a clear call to action.
Prefer to write your own? Switch to "Use My Script" and paste in your own script.

3. Audience-Aware Targeting

Creating content for first-time buyers? Gen Z sneakerheads? Working moms?
Just enter your target audience and script style — Topview adapts the voice, tone, and structure accordingly.

The Formula Is Here — Now It's Your Move

By now, you know what wins on TikTok: real stories, smart structure, and content that feels native. The formula isn't the hard part anymore. The real challenge? Perform it consistently — day after day, product after product — without draining your time, team, or creative energy.

With Topview AI, you can turn strategy into action. From a single product image to dozens of customized, scroll-stopping videos — all in minutes. Jump into Topview AI and start creating videos that don't just follow the market... they move with it.