What to Sell on TikTok Shop: Bestselling Products for Dropshippers Today
TikTok Marketing
The TikTok Shop gold rush is far from over—and savvy dropshippers know that timing is everything. In this week's edition, we're diving into the Top 5 trending TikTok Shop product categories that are flying off the digital shelves right now. If you're a dropshipper looking to ride the next wave, these are the products you should be testing today, not tomorrow.
Why This Matters
TikTok Shop has completely changed the eCommerce game. With in-app purchasing, short-form video virality, and influencer power, products can go from unknown to sold-out overnight. For dropshippers, it's no longer just about sourcing cheap. It's about tapping into trends before they peak.
5 Product Categories You Should Be Selling Today
1. Supplements
Why it's booming: Health and wellness content has exploded on TikTok—from "gut health" to "morning routine" influencers. Supplements like collagen, magnesium, and greens powders are consistently trending.
TikTok angle: Use short-form explainer videos, "day in my life" vlogs, or "I tried this for 7 days" style content.
Tip: Partner with micro-influencers for credibility and real results.
2. Fashion & Accessories
Why it's booming: TikTok continues to shape fashion trends in real-time—from viral sunglasses to aesthetic caps and minimalist jewelry. Affordable, wearable style is a huge win on TikTok Shop.
TikTok angle: "Outfit of the Day" (OOTD), "Styling under $20," or "This hat changed my life."
Tip: Focus on pieces that are visually striking, easy to style, and highly giftable—like tote bags, baseball caps, layered necklaces, or trending sunglasses. Show how a single accessory can transform an entire outfit.
3. Makeup Products
Why it's booming: TikTok is the new Sephora. Viral blushes, contour sticks, and setting sprays are getting millions of views.
TikTok angle: Before-and-after looks, dupe reviews, GRWM (Get Ready With Me), or "under $10 must-haves."
Tip: Focus on aesthetic packaging + high-impact visuals for scroll-stopping content.
4. Large Appliances
Why it's booming: Surprising but true—high-ticket items like ice makers, portable washers, and mini fridges are crushing it, thanks to unboxing and "home upgrade" content.
TikTok angle: Satisfying unboxings, "TikTok made me buy it," or product hacks.
Tip: Offer BNPL (buy now, pay later) options to boost conversions.
5. Home Appliances
Why it's booming: From air fryers to smart vacuums, functional meets aesthetic in the home category. People love showcasing clever home hacks.
TikTok angle: "Things in my house that just make sense" or "TikTok must-haves" style videos.
Tip: Focus on value + time-saving. Bonus if it solves a common pain point.
Easily Create TikTok Content — No Influencers Required
We get it. You've found the right product categories—but UGC content still makes or breaks your sales. And working with influencers takes time, budget, and effort you may not have. To stand out on TikTok Shop, you also need content that's fast, consistent, and conversion-ready.
That's where the Topview's Product Avatar tool changes the game. With Product Avatar, you can:
- Instantly generate TikTok-style videos for any product
- Use AI avatars that speak, gesture, and act like real creators
- Save money on influencers, filming, and editing
- Create native-style content that converts—without lifting a camera
Whether you're promoting a collagen supplement, a $15 sunhat, or a portable blender, Product Avatar helps you launch scroll-stopping videos in minutes.
1. Supplements
2. Fashion & Accessories
3. Makeup Products
4. Large Appliances
5. Home Appliances
Dropshipper's Edge: What to Do Next
You don't have to follow our guide to the letter — but if you're serious about winning on TikTok Shop, here are some proven tactics that work:
- Trend-snipe: Use TikTok's search bar with "TikTok Made Me Buy It" + filter by "This Week."
- Validate demand: Check TikTok Shop rankings daily. Look for repeat viral products, not one-hit wonders. (We use this tool called Tabcut to stay ahead)
- Speed is everything: The faster you test, the faster you profit. Launch with influencer UGC or lo-fi AI UGC content—no need for fancy shoots.
Turn Trends Into Sales — Fast
If you're looking to break into TikTok Shop—or scale what's already working—focus less on random trending products and more on category trends with staying power. These five categories are proven, and they're growing.
The strategy is simple: start testing early, create native TikTok content, and iterate quickly. In this game, speed equals sales — the faster you move, the faster you learn and convert.
For more weekly strategies that go deeper than surface trends, check out Topview AI to see how creators and teams are streamlining content creation without the guesswork.
